Entering its 21st year, ALL THAT MATTERS is Asia’s premier, award winning, cross cultural platform uniting the business of Music, Sports, Gaming, Marketing and Entertainment. A convergence point for creators, brands, platforms and industry leaders, it is where ideas spark, real connections are made and what’s next in culture is shaped in a unique environment - “Where Culture is Currency”.

A Brand Built on Culture, Creativity, Communities and Connections

The new “MATTERS” logo is designed as a continuous loop, a reflection of the people we bring together and a symbol of connection, collaboration and the constant exchange of ideas that drives culture forward. 

The explosion of colour? That’s our world of Music, Sports, Gaming, Marketing, Entertainment and everything in between, all colliding in the best possible way to celebrate CULTURE. 

Different passions, one platform, limitless connections. And at its heart, it feels like us. Bold, energetic, slightly chaotic (in a good way) and built to make an impact, while having serious fun along the way.

This is ALL THAT MATTERS where Culture is Currency.

From 2nd - 7th October 2026, ALL THAT MATTERS offers a distinctive 6-day, 1-Pass B2B2C experience, spanning a music festival and conference.

The event starts with Music Matters Live (2-4th October), a 3-day, free music festival showcasing 40+ amazing international artists, celebrating culture and fans. It then transitions into a 3-day Conference (5th-7th October) where industry leaders gather for insights, connection, and collaboration.

This seamless Festival-to-Forum journey creates a powerful ecosystem where culture is the driving force connecting artists, brands, and industry leaders. 

Culture isn’t just shaping the world, it's driving it. 

Music Matters Live

📅 October 2 – 4, 2026

📍Clarke Quay, Singapore

40+ Amazing Artists. 3 days. One stage

ALL THAT MATTERS Conference

📅 October 5 – 7, 2026

📍 Hilton Singapore Orchard

Three days of networking, insights, connections, and experiences across the industries that matter.

This October, culture takes centre stage.

Discover the first speakers joining All That Matters 2026 to shape the conversations driving the future of music, marketing, gaming, sport, entertainment, AI and technology. 

Experience culture in action as Music Matters Live returns to CQ @ Clarke Quay with four nights of free live music, celebrating emerging talent and global sounds. Who will you discover?

To mark this launch, we are releasing a limited number of tickets at special rates.

● Connect with industry leaders, brands, C-Suite, industry professionals 

● Gain insights across music, sports, gaming, marketing, and entertainment

● Discover new trends shaping Asia and the global market

● Experience a unique blend of festival, conference and networking

Here's a snapshot of some of the 500+ companies that attended in 2025 - who will you meet this year?

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