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Digital Matters & Music Matters Wrap report 2011
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DIGITAL MATTERS
Stage of Nation: The Consumer, Steve Garton, Managing Director - Media, Greater China & Global Head of Media, Synovate
Advertising Matters Part I: Digital Advertising Engagement, Jason Scott, General Manager for Asia, Microsoft Advertising
Advertising Matters Part II: Building A Brand Through Digital Community, Joe Nguyen, Vice President, Sales Southeast Asia, comScore
Keynote - Online Viewing of Content In China - Importance of Content Protection, Michael C. Ellis, President and Managing Director of the Asia-Pacific Region, Motion Picture Association (MPA)
Building A Successful Digital Streaming Business, Tony McGinn, Group Chief Executive Officer, MCM Entertainment Group Ltd.
MUSIC MATTERS
Exporting Asia: BLUSH (Artist Case Study), Jon Niermann, President and CEO, FarWest Entertainment
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