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Branded creates and produces live media that matters, connecting businesses, brands, celebrities and fans through large and small scale events including the YouTube FanFest global tour, It’s A Girl Thing and the “Matters” B2B festivals covering music, sports, gaming, digital and marketing.

Specialising in the media, entertainment and sports industries in Asia Branded was founded in 2002 and has been recognised as a “Top 10 Event Marketing Agency” by Marketing Magazine and is a two-time winner of the prestigious Singapore Experience Best Trade Event of the Year award.

Branded excels in the conceptualisation, programming, organisation, and production of dynamic conferences, live music festivals, educational academies, and fan events in Asia. Branded is an independent company staffed by passionate multi-cultural, multi-lingual and multi-talented individuals with offices in Hong Kong and Singapore and affiliations reaching all corners of the world.


Asia’s leading sports and entertainment industry conference, All That Matters, is unique. It offers the meeting point in the region for the most influential players in global entertainment.

Music Sport Gaming Digital Marketing… these industries gathered in Singapore at the outstanding Ritz-Carlton Millenia from September 16-18, 2019 in the most exciting week of the entertainment calendar prior to the Formula 1 Grand Prix.

Supported by the Singapore Government, the packed 3-day business and networking programme was supplemented by Music Matters LIVE, a city-wide, free, live music festival spread over 6 nights in sparkling Singapore, September 13-18.

All That Matters, a serious business event that is seriously worth attending and is seriously good fun!


We'll be back in 2020 to bring you another amazing week in Singapore.


Keep up to date by following us on @allthatmatters and join our mailing list (link above) for the latest news and updates.

2019 Keynote Speakers

2019 Speakers

About

WHAT TO EXPECT IN 2019

Celebrating our 14th edition ATM19 is conference by day, music festival by night, and brings together the region’s leading Music, Sports, Gaming, Digital and Marketing decision-makers to explore what it means to engage audiences in a fan-driven world.

All That Matters...a serious business festival that is seriously good fun.

The Ritz Carlton Singapore, 16-18th September

WHAT YOU GET

  • Promote your brand, company, artists or services to the people that matter through one of our bespoke sponsorship packages. Contact jen@branded.live for more details.

  • Join the many special events and networking opportunities across the week. Hear from the world's best up and coming bands at Asia's premier independent music festival, Music Matters Live.

  • Last year All That Matters attracted over 1700 attendees. With Music, Sports, Gaming, Digital and Marketing, this year is bound to provide even more opportunities to connect with the top decision makers in the global world of entertainment.

  • Learn from global thought leaders across the music, sports, gaming, digital and marketing industries and gain key insights into the future of entertainment. Five tracks, One Pass!

Venues

The Ritz-Carlton Millenia Singapore

The Ritz-Carlton Millenia Singapore

7 Raffles Ave, Singapore 039799

+65 6337 8888

Looking for accommodation in Singapore?

 

Our travel experience partner, TAG have a range of specially negotiated rates just for your stay at 'All That Matters'. This includes our host venue The Ritz-Carlton, alongside other great Singapore options. They can also assist with flights and your ground transportation.

Please contact Jodie and her team at TAG and they will be able to find you the best deal in town!

 

 

Jodie Hobday - Operations Manager Asia
Email: travelmatters@tag-group.com
Phone: +65 6849 9380

 

Whilst you're in town for All That Matters, we've compiled a list of the top Singapore Experiences for you to enjoy. Download this brochure which also includes some great dining options and places to grab a drink and network with your fellow delegates.

Partners

For sponsorship enquiries please contact jen@branded.live

For partnership and tickets enquiries please contact ami@branded.live

Held In

Crew

  • Commercial Partnership Manager

    Branded Ltd

    Ami Vora

    Ami VoraCommercial Partnership ManagerBranded Ltd

    What they call me:
    Amieee 
    Job description:
    Everything and anything to support the team and the events
    What I really do:
    All that matters 
    Favourite Saying:
    Carpe Diem (Seize the day) 
    Contact me for: 
    Commercial Sales, Trade & Media Partnership and Delegate Enquiries
  • COO | MD

    Branded | All That Matters Pte. Ltd.

    Emma Louise Fung

    Emma Louise FungCOO | MDBranded | All That Matters Pte. Ltd.

    What they call me:
    Em, ELF.

    Job description:
    Phone switchboard, agony aunt, corporate diplomat, secretary, fixer, purse strings, backstop & sometimes COO.

    What I really do:
    Lead the Singapore Brandenistas, HR, Operations & Finance, our YouTube FanFest Global Partnership & try to keep Jasper in check.

    Watch out for:
    My close protection agent, Agatha.

  • Digital Marketing Manager

    Branded

    Gina Lama

    Gina LamaDigital Marketing ManagerBranded

    What they call me:

    Gina 'Dalai' Lama

    Job description:

    Work closely with the talent and production teams to produce the highest quality entertainment for the world over.

    What I really do:

    Everything and anything that I can help with!

    Favourite Saying:

    Contact me for: Production related queries

  • Co-Founder & CEO

    Branded

    Jasper Donat

    Jasper DonatCo-Founder & CEOBranded

    What they call me

    They don’t.

    Job description

    Setting corporate strategy and steering the ship.

    What I really do

    Coordinate maternity leave.

    Favourite saying

    "No one looks back on their life and remembers the nights they had plenty of sleep".

  • Commercial Director

    Branded

    Jen Bennett

    Jen BennettCommercial DirectorBranded

    What they call me:

    JenBen

    Job description:

    Making sure events are a commercial success

    What I really do:

    Hustle

    Favourite Saying:

    Hate something, change something, make something better

    Contact me for:

    Partnership and sponsorship opportunities

  • Project Director

    Branded

    Kristen Bowen

    Kristen BowenProject DirectorBranded

    What they call me:

    Kristen

    Job description:

    Communicate, operate, facilitate!

    What I really do:

    Absolutely anything I’m asked.

    Favourite Saying:

    “You only live once, but if you do it right, once is enough!”

    Contact me for:

    Anything event related.

     

  • Commercial Partnerships Manager

    Libby Vine

    Libby VineCommercial Partnerships Manager

    What they call me

    Libs

    What I do

    Liaise with strategic partners, help to organise sponsorships

    What keeps me sane

    Coffee, Yoga, Family Time

    Contact me for

    Anything regarding Sponsorships/ Commercial Partnerships

  • Head of Operations, Branded

    Project Manager, YouTube FanFest

    Natalie Stenhouse-Stewart

    Natalie Stenhouse-StewartHead of Operations, BrandedProject Manager, YouTube FanFest

    What they call me

    Keeping it simple, Nat

    What I do

    Co-ordinate the suite of Branded’s global projects.

    What keeps me sane

    Paddle - the greater the distance the bigger the challenge.

    Contact me for

    Everything production.

  • Production & Talent Manager

    Branded

    Nipuna Perera

    Nipuna PereraProduction & Talent ManagerBranded

    What they call me:

    Nips

    What I do:

    Production and Talent Management for Branded’s global projects.

    What I really do:

    Whatever Sammy says

    What keeps me sane:

    Coffee.... Lot's & lot's of coffee
  • Head of Production

    Branded

    Roxy Yuen

    Roxy YuenHead of ProductionBranded

    What they call me

    Rox

    Job description

    Support in event production elements

    What I really do

    EVERYTHING

    What I am known for

    The girl with crazy hair colour

    Contact me for

    Event Production

  • Festival Director, Music Matters Live

    Regional Talent Manager, YouTube FanFest

    Sammy Shirra-Moore

    Sammy Shirra-MooreFestival Director, Music Matters LiveRegional Talent Manager, YouTube FanFest

    What they call me

    Mamfa.

    Job description

    I work with an awesome team to put on multiple crazy nights of new music.

    What I really do

    The above and then some.

    What I am known for

    Anything Artist Relations / Festival Relations. Who needs coffee? I’ll buy

     

     

  • Chief Commercial Officer | MD

    Branded

    Scott Munro

    Scott MunroChief Commercial Officer | MDBranded

    Contact me for

    Marketing Matters & Sponsorship opportunities.

  • Talent Partnership Manager

    Branded

    Sheila Rachael Kurup

    Sheila Rachael KurupTalent Partnership ManagerBranded

    What they call me:

    Sheilz

    Job description:

    Ensure we deliver it & a bit for our YouTube FanFest partners and keep them coming back for more

    What I really do:

    Mastermind the execution of FanFest partnership collaborations + turn the value volume up loud

    Watch out for:

    My big earring days - I mean business!

  • Sports Matters Programme Director

    Branded

    Siabhan Duguid

    Siabhan DuguidSports Matters Programme DirectorBranded

    What they call me:
    Sid/The Wife
    Job description:
    Sports Matters Programme Director
    Favourite Saying:
    Keep smiling!
  • Finance & Operations Manager

    Branded

    Suki Ho

    Suki HoFinance & Operations ManagerBranded

    What they call me

    Suks.

    Job description

    Anything other than sales.

    What I really do

    Anything Jasper doesn’t want to do.

    What I am known for

    The longest service staff and a new mommy at Branded.

    Contact me for

    Send resume.

     

     

  • Program Director, Music Matters

    Head of International Talent, YouTube FanFest

    Tony Ward

    Tony WardProgram Director, Music Matters Head of International Talent, YouTube FanFest

    What they call me

    Toe-Knee (or The American).

    Job description

    Design Music Matters program and secure panel and keynote speakers.

    What I really do

    Remain calm.

    Favourite Saying

    “Don’t ask, don’t get.”

    Contact me for

    Program and Speakers.

     

     

  • Head of Partnership Marketing

    Branded Ltd

    Vinnie Quek

    Vinnie QuekHead of Partnership MarketingBranded Ltd

    What they call me:

    Vinnie

    Job description:

    Sponsorship Business Development + Brand Partnership Marketing + Activation

    What I really do:

    I bring balance in the force in Brand Relationship Marketing. Creating creative content and Brand Opportunities to Connect, Engage & Motivate

    Favourite Saying:

    Only way to find out is to TRY before you BUY

     

  • Administration Assistant

    Branded

    Zoe Liao

    Zoe LiaoAdministration AssistantBranded

    What they call me:

    Zoe

    Job description:

    Assist Suki (eg.record invoice or payments) and general operation 

    What I really do:

    Everything 

    What I am known for:

    General Operation

    • Email: