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Branded designs, sells, markets and produces amazing B2B2C and B2B2F(an) events in Asia. Founded in 2003 and listed as a top 10 Event Marketing agency by Marketing magazine, our focus is to add value and grow the media, sports and entertainment industry in Asia.

Established in 1996, we are experts in the organisation, programming and production of dynamic conferences, live music festivals, academies, and youth fan events such as the YouTube FanFest.

Branded is an independent company staffed by passionate multi-cultural, multi-lingual and talented individuals with offices in Hong Kong and Singapore.


The award-winning All That Matters returns to Singapore May 20-23 2015.

Connecting key players in the global entertainment industry with a focused eye on the future, the series of conferences embraces Music, LIVE, Media, Sponsorship and fan events.


  • It is the Davos of Digital tailored for the Asian community.

    Global Media Innovations Director, Mondelēz International Pete Mitchell
  • I am thrilled you are doing the conference as it is drawing to a region sorely lacking in attention and activity from the west.

    Worldwide Head of WME Music, WME Entertainment Marc Geiger
  • YouTube FanFest is by far the best convention. They treat both YouTubers and fans wonderfully.

    YouTuber and Entertainer IISuperwomanII aka Lilly Singh
  • The turnout was fantastic and it is great to feel a buzz about the business as well. The fan & working musicians segments for interaction with the business were excellent and I suspect were responsible for the buzz.

    President, Universal Music Group International Sandy Monteiro


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2015 Speakers


All That Matters

Grand Gallery, The Ritz-Carlton, Millenia Singapore

7 Raffles Avenue
Singapore 039799

Hotel Telephone: (65) 6337 8888

Strategically located in the heart of Marina Centre, The Ritz is close to Singapore’s business, shopping, most popular sightseeing and off-site dining venues. Hidden away in the seven-acre garden oasis, it is the ideal place from which to marvel at the city’s skyline or explore the wonders of more interesting mix of commercial, retail, entertainment and recreational options anywhere.


Music Matters Live

Clarke Quay

3 River Valley Road, Singapore 179024

(65) 6337 3292

Music Matters Live will take place at Clarke Quay, located along the iconic Singapore River on a historical commercial site dating back to the 19th Century.

On its premises is an amazing array of over 60 distinctive F&B, entertainment, retail and lifestyle outlets. Find the city’s trendiest nightspots and cuisine from across the globe, all at Clarke Quay - the Soul of the City.

YouTube FanFest


2 Orchard Link
Singapore 237978

(65) 6735 4144

*SCAPE Co. Ltd is a non-profit organisation with its mission and vision rooted in support of youth, talent and leadership development. Since its inception, *SCAPE has been the heartbeat of youth culture in Singapore, where youths are engaged across a broad spectrum of interests ranging from arts to sports, fashion to entrepreneurship. Through these interest programmes and activities, the youth get to pursue their interest passionately and develop their potential for greater things for the future. Youths of today will be inspired and empowered to DREAM IT and LIVE IT at *SCAPE!


2014 Partners

For sponsorship enquiries please contact

For trade and media partner enquiries please contact

Held In


  • Executive Manager


    Charmian Puels

    Charmian PuelsExecutive ManagerBranded

    What they call me

    Charmian (it's not that hard "char-mee-ann").

    Job description

    Assisting the fabulous Branded team with creating an awesome lineup of speakers and artist PLUS I have the wonderful task of looking after the special people that make up our Branded community - and that's you :).

    What I really do

    is a lot of chair dancing in the office.

    First album I bought with my pocket money

    Xanadu, second album - The Village People.

    Contact me for

    Speaker and programme enquiries.



  • Commercial Partnerships Manager - SE Asia


    Elsa Dieterle

    Elsa DieterleCommercial Partnerships Manager - SE AsiaBranded

    What they call me


    Job description

    Selling Matters of Importance

    What I really do

    Anything that requires a bit of height

    What I am known for

    Turning down Pharrell on-stage

    Contact me for

    Delegate & supporter sales

  • Chief Operating Officer


    Emma Louise Fung

    Emma Louise FungChief Operating OfficerBranded

    What they call me:
    Em, ELF.

    Job description:
    Mama-san for the Marketing and Operations of our business. Rudolph and sometimes the reins to Jasper’s Santa. 

    What I really do:
    Strive to ensure we have the right people, processes, priorities and communications in place to wholeheartedly deliver results that matter.

    Watch out for:
    My close protection agent, Agatha.

  • Co-Founder & CEO


    Jasper Donat

    Jasper DonatCo-Founder & CEOBranded

    What they call me

    They don’t.

    Job description

    Setting corporate strategy and steering the ship.

    What I really do

    Coordinate maternity leave.

    Favourite saying

    "No one looks back on their life and remembers the nights they had plenty of sleep".

  • Head of Content


    Kelly Yau

    Kelly YauHead of ContentBranded

    What they call me


    Job description

    Responsible for delivering engaging content for delegates at our event and everything that happens inside the ballroom.

    What I really do

    I turn ideas into successful events!

    What's the best thing about me?

    I love cooking and I think about food constantly.

    Not many people know that

    I am the winner of a TV cooking competition and magazine food columnist.

    Contact me for

    Programme & Speakers.

    Blog profile 

  • Senior Designer


    Leon Fok

    Leon FokSenior DesignerBranded

    Job description

    In service for everything that relates to design & creative, come to me and I'll give you a solution.

    What I really do

    Ensure anything people give me turns out to be pretty.



  • Programming Brandette


    Libby Adam

    Libby AdamProgramming BrandetteBranded

    Job description:

    Help put together the programme and look after the speakers.

    What I really do:

    Anything and everything

    What I am known for:

    Being the baby of the Branded Family

  • Commercial Partnerships Manager


    Louisa Berry

    Louisa BerryCommercial Partnerships ManagerBranded

    What they call me

    Lu or Bezza

    Job description

    Part of the money making machine when it comes to things that matter

    What I am known for

    Finding the best happy hour spots in town

    Contact me for

    New business and sponsorship opportunities.

  • Head of Audience Development


    Marie Berst

    Marie BerstHead of Audience DevelopmentBranded

    What they call me


    Job description

    Head of audience development.

    What I really do

    Using a lot of digital devices.

    What I am known for

    Making the team practice some French recollection from high school.

    What I am known for

    News, muse and reviews.

  • Head of Operations, Branded

    Project Manager, YouTube FanFest

    Natalie Stenhouse-Stewart

    Natalie Stenhouse-StewartHead of Operations, BrandedProject Manager, YouTube FanFest

    What they call me

    Keeping it simple, Nat

    What I do

    Co-ordinate the suite of Branded’s global projects.

    What keeps me sane

    Paddle - the greater the distance the bigger the challenge.

    Contact me for

    Everything production.

  • Production Manager


    Roxy Yuen

    Roxy YuenProduction ManagerBranded

    What they call me


    Job description

    Support in event production elements

    What I really do

    Anything they ask me to

    Outside Work

    I am a 100% homebody and was addicted to online games (no joke).

    Contact me for

    Event Production

  • Festival Director, Music Matters Live & YouTube FanFest


    Sammy Shirra-Moore

    Sammy Shirra-Moore Festival Director, Music Matters Live & YouTube FanFestBranded

    What they call me


    Job description

    I work with an awesome team to put on 3 crazy nights of new music.

    What I really do

    The above and then some.

    When I am known for

    Anything Artist Relations / Festival Relations.



  • Project & Operations Manager


    Suki Ho

    Suki HoProject & Operations ManagerBranded

    What they call me


    Job description

    Anything other than sales.

    What I really do

    Anything Jasper doesn’t want to do.

    What I am known for

    The longest service staff and a new mommy at Branded.

    Contact me for

    Invoice and payment.



  • Program Director, Music Matters

    Talent Liason/Producer, YouTube FanFest

    Tony Ward

    Tony WardProgram Director, Music MattersTalent Liason/Producer, YouTube FanFest

    What they call me

    Toe-Knee (or The American).

    Job description

    Design Music Matters program and secure panel and keynote speakers.

    What I really do

    Remain calm.

    Favourite Saying

    “Don’t ask, don’t get.”

    Contact me for

    Program and Speakers.



  • Senior Marketing Executive


    Vanessa Li

    Vanessa LiSenior Marketing ExecutiveBranded

    What they call me


    Job description

    Admin and Marketing support.

    What I really do

    Take people's money at the registration desk.

    What I am known for

    Picking the right birthday cake.

    Contact me for

    Media and trade partnership



  • Head of Commercial Partnerships


    Victoria Pawsey

    Victoria PawseyHead of Commercial PartnershipsBranded

    What they call me


    Job description

    Finding the funds for the events that matter.

    What I really do

    Chat a lot.

    When I am know for

    Throwing fantastic fancy dress parties.

    Contact me for

    Sponsorship opportunities.