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Founded in 2002 and recognised as a top 10 Event Marketing Agency by Marketing Magazine, Branded produces live media that matters, connecting businesses, brands, celebrities and fans through large and small scale events including dynamic conferences, live music festivals, educational academies, and fan events globally.

Branded owns and operates the award winning “Matters” series including Sports, Digital, Marketing, Gaming and Music Matters. Branded also co-produces the YouTube FanFest and is a Global Partner with Google on the world’s largest touring live celebration of online content. Branded also created It’s a Girl Thing.

Branded is an independent company staffed by passionate multi-cultural, multi-lingual and multi-talented individuals with offices in Hong Kong and Singapore and affiliations that reach all corners of the world.

Most importantly, Branded really enjoys making it matter for everyone they work with.

5 nights of music, 3 days of conference and one All That Matters experience!

Conference by day, music festival by night: All That Matters, Asia’s leading music, sports, gaming & entertainment industry conference, return​ed​ to the Ritz Carlton Millenia, Singapore. The region’s premiere ‘Business-2-Business-2-Fan’ event experience is the gateway to Asia and continue​d ​to reflect the convergence of the entertainment industry.

Five tracks and over 30 keynotes this year was our biggest yet!

We will be back next year from September 8-12. Join us to hear from and meet with key decision makers from the global entertainment industry.​

2017 Keynote Speakers

2017 Speakers

About

WHAT TO EXPECT IN 2017

The fan is in control.

The Music, Sports, Gaming, Online Media and Marketing industries are now powered by their fans who are faced with infinite entertainment choices. If your business is to engage and entertain this audience, then the award-winning All That Matters 2017 is for you!

Back at the Ritz-Carlton from 11-13 September, Branded is proud to present a distinguished and diverse line-up of world-class speakers who will offer a unique perspective on a converged entertainment mediaverse.

In 2016, All That Matters brought over 1,200 executives from 30+ countries to tune into 172 speakers across the week. Take a look at our 2017 Event Summary for more details.

 

WHAT YOU GET

  • Promote your brand, company, artists or services to the people that matter through one of our bespoke sponsorship packages. Contact scott@branded.live for more details.

  • Join the many special events and networking opportunities across the week. Hear from the world's best up and coming bands at Asia's premier independent music festival, Music Matters Live.

  • Last year All That Matters attracted over 1300 attendees. With Music, Sports, Online and Marketing plus Gaming Matters added to the line up, this year will provide even more opportunities to connect with the decision makers at the top entertainment companies from Asia and beyond.

  • Learn from global thought leaders across the music, sports, gaming, online and marketing industries and gain key insights into the future of entertainment. For the first time, we have 5 tracks all under one roof!

Venues

The Ritz-Carlton Millenia Singapore

The Ritz-Carlton Millenia Singapore

7 Raffles Ave, Singapore 039799

+65 6337 8888

Looking for accommodation and flights to Singapore?

Our travel experience partner, The Appointment Group (TAG) have a range of special negotiated rates just for your stay at 'All That Matters'. This includes our host venue The Ritz Carlton, alongside other great Singapore options.

Please contact Jodie and her team at TAG and they will be able to find you the best deal in town!

Email: travelmatters@appointmentgroup.com Phone : +65 6849 9380

Whilst you're in town for All That Matters, we've compiled a list of the top Singapore Experiences for you to enjoy. Download this brochure which also includes some great dining options and places to grab a drink and network with your fellow delegates.

Partners

For sponsorship enquiries please contact scott@branded.live

For ticket enquiries please contact jen@branded.live

Held In

Presenting Sponsors

Crew

  • Commercial Partnership Manager

    Branded Ltd

    Ami Vora

    Ami VoraCommercial Partnership ManagerBranded Ltd

    What they call me:
    Amieee 
    Job description:
    Everything and anything to support the team and the events
    What I really do:
    All that matters 
    Favourite Saying:
    Carpe Diem (Seize the day) 
    Contact me for: 
    Media Partnership and Delegate Enquiries 
  • Digital Marketing and Community Manager

    Branded

    Charmaine Leow

    Charmaine LeowDigital Marketing and Community ManagerBranded

    What they call me:

    Charms

    Job description:

    Strategically creating and distributing content across Branded's different social networks

    What I really do:

    Customer service

    Favorite Saying:

    Sleep is for the dead.

    Contact me for:

    Social media... or cat videos

  • COO | MD

    Branded | All That Matters Pte. Ltd.

    Emma Louise Fung

    Emma Louise FungCOO | MDBranded | All That Matters Pte. Ltd.

    What they call me:
    Em, ELF.

    Job description:
    Phone switchboard, agony aunt, corporate diplomat, secretary, fixer, purse strings, backstop & sometimes COO.

    What I really do:
    Lead the Singapore Brandenistas, HR, Operations & Finance, our YouTube FanFest Global Partnership & try to keep Jasper in check. 

    Watch out for:
    My close protection agent, Agatha.

  • Creative Production Manager

    Branded

    Gina Lama

    Gina LamaCreative Production ManagerBranded

    What they call me:

    Gina 'Dalai' Lama

    Job description:

    Work closely with the talent and production teams to produce the highest quality entertainment for the world over.

    What I really do:

    Everything and anything that I can help with!

    Favourite Saying:

    Contact me for: Production related queries

  • Co-Founder & CEO

    Branded

    Jasper Donat

    Jasper DonatCo-Founder & CEOBranded

    What they call me

    They don’t.

    Job description

    Setting corporate strategy and steering the ship.

    What I really do

    Coordinate maternity leave.

    Favourite saying

    "No one looks back on their life and remembers the nights they had plenty of sleep".

  • Commercial Director

    Branded

    Jen Bennett

    Jen BennettCommercial DirectorBranded

    What they call me:

    JenBen

    Job description:

    Making sure events are a commercial success.

    What I really do:

    Hustle

    Favourite Saying:

    Hate something, change something, make something better

    Contact me for:

    Partnership and sponsorship opportunities

  • Festival Director

    Branded

    Kristen Bowen

    Kristen BowenFestival DirectorBranded

    What they call me:

    Kristen

    Job description:

    Communicate, operate, facilitate!

    What I really do:

    Anything I’m asked.

    Favourite Saying:

    “You only live once, but if you do it right, once is enough!”

    Contact me for:

    Anything event related.

     

  • Senior Designer

    Branded

    Leon Fok

    Leon FokSenior DesignerBranded

    Job description

    In service for everything that relates to design & creative, come to me and I'll give you a solution.

    What I really do

    Ensure anything people give me turns out to be pretty.

     

     

  • Curator, Music Matters Live

    Branded

    Matt Ruys

    Matt RuysCurator, Music Matters LiveBranded

    What they call me:
    Mett (making fun of my Kiwi accent)

    Job description:
    Go through all the artist submissions from around the world and pick the best stuff and programming it for Music Matters Live festival.

    What I really do:
    Go through all the artist submissions from around the world and pick the best stuff and programming it for Music Matters Live festival.

    Watch out for:
    Me getting up for a sing at the wrap party.

    Favourite Saying:
    Some days you run up the hill, other days you crawl. As long as you're moving, you're alright.

  • Head of Operations, Branded

    Project Manager, YouTube FanFest

    Natalie Stenhouse-Stewart

    Natalie Stenhouse-StewartHead of Operations, BrandedProject Manager, YouTube FanFest

    What they call me

    Keeping it simple, Nat

    What I do

    Co-ordinate the suite of Branded’s global projects.

    What keeps me sane

    Paddle - the greater the distance the bigger the challenge.

    Contact me for

    Everything production.

  • Talent & Marketing Executive

    Branded Ltd

    Nisha Varghese

    Nisha VargheseTalent & Marketing ExecutiveBranded Ltd

    What they call me:

    The Millennial

    Job Description:

    Talent & Marketing Executive, Update YTFF Website & help out with anything i can!

    What I really do:

    Bring down the average age of the office

  • Head of Production

    Branded

    Roxy Yuen

    Roxy YuenHead of ProductionBranded

    What they call me

    Rox

    Job description

    Support in event production elements

    What I really do

    EVERYTHING

    What I am known for

    The girl with crazy hair colour

    Contact me for

    Event Production

  • Festival Director, Music Matters

    Regional Talent Manager, YouTube FanFest

    Sammy Shirra-Moore

    Sammy Shirra-MooreFestival Director, Music MattersRegional Talent Manager, YouTube FanFest

    What they call me

    Mamfa.

    Job description

    I work with an awesome team to put on 3 crazy nights of new music.

    What I really do

    The above and then some.

    When I am known for

    Anything Artist Relations / Festival Relations.

     

     

  • Commercial Director

    Branded

    Scott Munro

    Scott MunroCommercial DirectorBranded

    Contact me for

    Sponsorship opportunities.

  • Talent Partnership Manager

    Branded

    Sheila Rachael Kurup

    Sheila Rachael KurupTalent Partnership ManagerBranded

    What they call me:

    Sheilz

    Job description:

    Ensure we deliver it & a bit for our YouTube FanFest partners and keep them coming back for more

    What I really do:

    Mastermind the execution of FanFest partnership collaborations + turn the value volume up loud

    Watch out for:

    My big earring days - I mean business!

  • Sports Matters Programme Director

    Branded

    Siabhan Duguid

    Siabhan DuguidSports Matters Programme DirectorBranded

    What they call me:
    Sid/The Wife
    Job description:
    Sports Matters Programme Director
    Favourite Saying:
    Keep smiling!
  • Project & Operations Manager

    Branded

    Suki Ho

    Suki HoProject & Operations ManagerBranded

    What they call me

    Suks.

    Job description

    Anything other than sales.

    What I really do

    Anything Jasper doesn’t want to do.

    What I am known for

    The longest service staff and a new mommy at Branded.

    Contact me for

    Send resume.

     

     

  • Program Director, Music Matters

    Head of International Talent, YouTube FanFest

    Tony Ward

    Tony WardProgram Director, Music Matters Head of International Talent, YouTube FanFest

    What they call me

    Toe-Knee (or The American).

    Job description

    Design Music Matters program and secure panel and keynote speakers.

    What I really do

    Remain calm.

    Favourite Saying

    “Don’t ask, don’t get.”

    Contact me for

    Program and Speakers.

     

     

  • Head of Partnership Marketing

    Branded Ltd

    Vinnie Quek

    Vinnie QuekHead of Partnership MarketingBranded Ltd

    What they call me:

    Vinnie

    Job description:

    Sponsorship Business Development + Brand Partnership Marketing + Activation

    What I really do:

    I bring balance in the force in Brand Relationship Marketing. Creating creative content and Brand Opportunities to Connect, Engage & Motivate

    Favourite Saying:

    Only way to find out is to TRY before you BUY

     

  • Administration Assistant

    Branded

    Zoe Liao

    Zoe LiaoAdministration AssistantBranded

    What they call me:

    Zoe

    Job description:

    Assist Suki (eg.record invoice or payments) and general operation 

    What I really do:

    Everything 

    What I am known for:

    General Operation

    • Email: