Close panel
Branded logo Branded logo

Branded creates and produces live media that matters, connecting businesses, brands, celebrities and fans through large and small scale events including the YouTube FanFest global tour, It’s A Girl Thing and the “Matters” B2B festivals covering music, sports, gaming, digital and marketing.

Specialising in the media, entertainment and sports industries in Asia Branded was founded in 2002 and has been recognised as a “Top 10 Event Marketing Agency” by Marketing Magazine and is a two-time winner of the prestigious Singapore Experience Best Trade Event of the Year award.

Branded excels in the conceptualisation, programming, organisation, and production of dynamic conferences, live music festivals, educational academies, and fan events in Asia. Branded is an independent company staffed by passionate multi-cultural, multi-lingual and multi-talented individuals with offices in Hong Kong and Singapore and affiliations reaching all corners of the world.

Conference by day, music festival by night:

All That Matters, Asia’s leading entertainment industry conference returned​ to the Ritz Carlton Millenia, Singapore from September 7-12, 2018. Even bigger and better than last year, the region’s industry elite turned out for the premiere ‘Business-2-Business-2-Fan’ event experience that once again proved it is the gateway to Asia and the global entertainment industry.

Five tracks, 36 keynotes and 230 speakers across 3 days and 5 nights brought together over 1700 delegates and thousands of fans. We're already planning another exciting programme for 2019, with a fantastic live music line-up and even more networking opportunities - if that's even possible!

Follow us on @allthatmatters and join our mailing list for the latest news and updates.

2018 Keynote Speakers

2018 Speakers



Celebrating our 14th edition ATM19 is conference by day, music festival by night, and brings together the region’s leading Music, Sports, Gaming, Digital and Marketing decision-makers to explore what it means to engage audiences in a fan-driven world.

All That Matters...a serious business festival that is seriously good fun.

The Ritz Carlton Singapore, 16-18th September


  • Promote your brand, company, artists or services to the people that matter through one of our bespoke sponsorship packages. Contact for more details.

  • Join the many special events and networking opportunities across the week. Hear from the world's best up and coming bands at Asia's premier independent music festival, Music Matters Live.

  • Last year All That Matters attracted over 1300 attendees. With Music, Sports, Online and Marketing plus Gaming Matters added to the line up, this year will provide even more opportunities to connect with the decision makers at the top entertainment companies from Asia and beyond.

  • Learn from global thought leaders across the music, sports, gaming, online and marketing industries and gain key insights into the future of entertainment. For the first time, we have 5 tracks all under one roof!


The Ritz-Carlton Millenia Singapore

The Ritz-Carlton Millenia Singapore

7 Raffles Ave, Singapore 039799

+65 6337 8888

Looking for accommodation and flights to Singapore?

Our travel experience partner, The Appointment Group (TAG) have a range of special negotiated rates just for your stay at 'All That Matters'. This includes our host venue The Ritz Carlton, alongside other great Singapore options.

Please contact Jodie and her team at TAG and they will be able to find you the best deal in town!

Email: Phone : +65 6849 9380

Whilst you're in town for All That Matters, we've compiled a list of the top Singapore Experiences for you to enjoy. Download this brochure which also includes some great dining options and places to grab a drink and network with your fellow delegates.


For sponsorship enquiries please contact

For partnership and tickets enquiries please contact

Held In

Presenting Sponsors


Show more members