Head of Content
Branded designs, sells, markets and produces amazing B2B2C and B2B2F(an) events in Asia. Founded in 2003 and listed as a top 10 Event Marketing agency by Marketing magazine, our focus is to add value and grow the media, sports and entertainment industry in Asia.
Established in 1996, we are experts in the organisation, programming and production of dynamic conferences, live music festivals, academies, and youth fan events such as the YouTube FanFest.
Branded is an independent company staffed by passionate multi-cultural, multi-lingual and talented individuals with offices in Hong Kong and Singapore.
7 Raffles Avenue
Hotel Telephone: (65) 6337 8888
Strategically located in the heart of Marina Centre, The Ritz is close to Singapore’s business, shopping, most popular sightseeing and off-site dining venues. Hidden away in the seven-acre garden oasis, it is the ideal place from which to marvel at the city’s skyline or explore the wonders of more interesting mix of commercial, retail, entertainment and recreational options anywhere.
3 River Valley Road, Singapore 179024
(65) 6337 3292
Music Matters Live will take place at Clarke Quay, located along the iconic Singapore River on a historical commercial site dating back to the 19th Century.
On its premises is an amazing array of over 60 distinctive F&B, entertainment, retail and lifestyle outlets. Find the city’s trendiest nightspots and cuisine from across the globe, all at Clarke Quay - the Soul of the City.
2 Orchard Link
(65) 6735 4144
*SCAPE Co. Ltd is a non-profit organisation with its mission and vision rooted in support of youth, talent and leadership development. Since its inception, *SCAPE has been the heartbeat of youth culture in Singapore, where youths are engaged across a broad spectrum of interests ranging from arts to sports, fashion to entrepreneurship. Through these interest programmes and activities, the youth get to pursue their interest passionately and develop their potential for greater things for the future. Youths of today will be inspired and empowered to DREAM IT and LIVE IT at *SCAPE!
Head of Content
Atul has been part of the Indian music industry since 1987 in various capacities with music labels like CBS Records, Magnasound, Virgin and Saregama. He has traversed functions like sales, marketing, publishing, concert organisation and new media though he is best known for his work as an A&R man. He currently heads the content team at Onmobile Global Ltd., India's largest VAS company.
Founding Partner/Head of Music Division
In 2004, Bernie Cahill co-founded the integrated management company ROAR running its music division and managing artists such as three-time GRAMMY Award winning Zac Brown Band, GRAMMY Award winning musician and actor Dwight Yoakam, singer-songwriter Ben Rector and actor and recording artist Clare Bowen of ABC’s Nashville. Cahill is also an entertainment lawyer and ran a highly successful music row law office specialising in artist representation, licensing, and digital rights management. Cahill is a member of NARAS, ACM, AMA, CMA, CMA International Voting Panel, USO Entertainment Advisory Council and is a member of the Tennessee State and Illinois State Bar. Cahill sits on the board of InsideOUT Writers and the publicly traded Genius Brands International, Inc.
Executive Director, Writer/Publisher Relations, Europe & Asia
Broadcast Music Inc.
Brandon Bakshi is the Executive Director, Europe & Asia, for Broadcast Music Inc. (BMI); the global leader in music rights management. In his role Bakshi is responsible for BMI's outreach to songwriters, composers as well as music publishers in Europe, Asia and the Caribbean. At BMI he was responsible for the signing of Avicci, Ed Sheeran, Afrojack, Shaggy, A.R Rahman as well as Ellie Goulding. Born in Texas and raised between England and Norway, Brandon received a BA in Political Science from International American University in London and an MBA from Webster University.
Charles Caldas is CEO of Merlin – the global rights agency representing the world’s most important independent music companies which embody over 20,000 record labels and distributors: around 10% of the global market. He has 20 years of experience in the music and digital media industries, including a long-term position as CEO of Shock Records, and was included in Billboard's 2014 International Power Players list. Merlin has struck deals with digital services including Spotify, YouTube, Google Play, Rdio and Deezer and reached a number of infringement settlements on behalf of members with, amongst others, Limewire, XM Satellite Radio and Grooveshark.
Co-Founder & CEO
In 2000, Chris Lin and his fellow Stanford alumnus, Lambert Chien, jointly founded the company that launched KKBOX towards the end of 2004, in an attempt to tap into the fast-growing music streaming market.
Currently the CEO of KKBOX, Chris is committed to providing a service for people to easily enjoy music and share their favorite songs with friends anywhere, anytime. With KKBOX delivering amazing results in Taiwan, Hong Kong, Singapore, Malaysia, Japan, and Thailand as Asia’s leading brand among online music streaming services, Chris continues to lead the management in planning and executing corporate development strategies, product development,and overseas expansion.
Chris received a Master’s degree in Operations Research from Stanford University following a Bachelor’s degree in Manufacturing Engineering from Boston University.
Universal Music Group & EMI Music South Asia
Devraj joined UMG in early 2011 and is credited to have groomed it into one of the most successful hedged music business models in the region. Universal is now a 360 degree music business encompassing the mother label, live and artist promotions, merchandising, the leading music agency in the region and builds music and brands into platforms. UMG is also the leading label for the indies, regional & devotional music in the region creating a marked differentiator to the other Bollywood driven labels. Devraj is the co-founder of Sunburn, Asia’s no 1 EDM festival & is a founding member of Brahma, India’s premier metal band now in it’s 20th year and going strong.
A London native, Ed moved to China in 2006 to serve on the front lines of the music industry. He now owns and runs Outdustry, a unique family of businesses specialising in China market entry for western music companies, services and talent: producer management, rights management, digital marketing, market intelligence and a recently minted sync agency. Ed is frequently sought out by international media to comment on market news and conditions, and has also written extensively on the technical workings of the Chinese music industry.
Dare Mighty Entertainment
Lee Trink is President of Dare Mighty Entertainment focusing on artist management as well as creating and executing media and theatrical properties. Trink’s roster includes Kid Rock and Uncle Kracker. Recently he released a tribute album for the King of Thailand and co-produced the Denzel Washington film Unstoppable. Trink was previously President of EMI’s Capitol/Virgin Records in North America breaking numerous artists including 30 seconds to mars and Katy Perry and worked directly with artists such as the Rolling Stones, Coldplay and Lenny Kravitz. Prior to his time at EMI, Trink was General Manager/Executive Vice President of Lava/Atlantic Records where he oversaw all aspects of the company’s operations.
Chief Operating Officer
Mandar Thakur is the Chief Operating Officer of Times Music, one of the most progressive music entertainment companies in the Indian sub-continent and a division of India’s largest diversified media group - Bennett Coleman & Co.Ltd./The Times of India Group. For the better part of the last decade, Mandar has been involved in the startup and senior management at Soundbuzz, then Asia/India’s first and largest Online/Mobile Music distribution company and was directly held responsibility for the India market for the group. Soundbuzz was acquired by Motorola in one of the earliest successful acquisitions of a digital music company by a global player.
Chairman, Emeritus Mobile Entertainment Forum – Americas
Known as "the father of the ring tone" and internationally recognised as a distinguished mobile visionary and innovator, Ralph Simon is a founder of the global mobile content, entertainment & social media industry. He has a unique understanding of what drives worldwide smartphone lifestyles, mobile business models, multi-screen creativity, mobile social media and the latest mobile app development & innovation and is always at the forefront of the latest mobile video and music innovation. He co-founded and grew Zomba/Jive Records into a major global music label and music publisher and then created and grew the world's first international commercial ringtone service at the birth of mobile content and delivery. Ralph is one of the world's top 50 executives in mobile and is respected as a provocative moderator and interviewer.
Tokyo Bureau Chief
Rob Schwartz is a journalist and music and film producer based in Tokyo. He covers music, entertainment and culture related to Japan, Korea and China and is currently the Tokyo Bureau Chief of Billboard magazine, a position he has held since 2008. His writing and photos have appeared in Time, Newsweek, Melody Maker, NME, Variety, The Hollywood Reporter and Interview magazine, among many others. Rob was Executive Director of the Tokyo-based dub and breakbeat imprint Play Label and is President of the Tokyo crossover label Dynastic Records. He recently co-founded the music and film production outfit Fusion for Peace Productions (F4P). Rob hosts the film-themed TV show J Flicks which airs on the network NHK World, available in 270 million households’ worldwide.
President, UMGI SEA
Universal Music Group International
Sandy Monteiro is President of Universal Music Group in South East Asia overseeing the management of UMG companies in ASEAN, Korea and the Asian Regional office. He is also the Head of New Business for the Asia Pacific region. He is a veteran of the music industry in Asia with a broad spectrum of experience in the industry, ranging from copyright lobbyist to anti-piracy advocate and is a pioneer of the digital and new media sector, where he and his team are widely acknowledged to have set the benchmark and industry standards for the region. Andy is currently the Chairman of the Recording Industry Association of Singapore (RIAS).
Scot is the APRA AMCOS Director of International, responsible for its relationships with collecting societies around the world, as well as copyright trade issues. APRA AMCOS is the oldest collecting society in the region and represents over 80,000 songwriters, composers and music publishers in Australia, New Zealand and the Pacific. Scot has a long background in copyright law and practice. He has recently been re-elected Chairman of the Asia-Pacific Committee of the International Confederation of Authors and Composers Societies (CISAC) representing 25 collecting societies in the region. CISAC’s regional office has recently moved from Singapore to Beijing.
Sony Music India and Middle East
Shridhar Subramaniam joined Sony Music India at its inception in 1996 and has been instrumental in driving the brand to achieve the leader status in India. He joined the company as a Marketing Director and was part of the management team identified to develop and deliver an effective entry strategy for Sony Music in India and since then there has been no looking back for him. Under his leadership, the company grew rapidly and expanded its footprint in India additionally by entering Regional language music and also moved up the entertainment value chain by producing Bollywood Movies. Currently, Shridhar Subramaniam is President - Sony India & Middle East.
As one of the architects of the “British Invasion” of the 1960’s and 1970’s, Terry Ellis was responsible for guiding the careers of Jethro Tull, Blondie, Pat Benatar, Billy Idol, Led Zeppelin, David Bowie, Roxy Music, Yes, Spandau Ballet, and many, many more.
Terry Ellis developed Chrysalis Records into one of the world’s most successful independently owned record companies and later became Chairman of the Recording Industry Association of America (RIAA).
He was also Chairman of the British Phonographic Industry (BPI) and a Board Member of the International Federation of the Phonographic Industry (IFPI). He was the founding governor of the BRIT School for the Performing Arts in London,England and has served as a director of The Metropolitan Opera Club of New York City.
VP, Entertainment Partnerships & Development
Vince Bannon, Vice President, Entertainment Partnerships and Development of Getty Images, is responsible for global entertainment business development. Vince is a seasoned music industry veteran. He founded Concert Company Ritual (later sold to Live Nation) and was SVP of Sony Music. Vince ventured into new digital pastures in the beginning of the new century with start-up image net, later acquired by Getty Images in 2004. Getty Images is a leading creator and distributor of still imagery, video, music and other premium content. The goal is to inspire communicators - and give them the tools to create inspiring work of their own.
Charmian (it's not that hard "char-mee-ann").
Assisting the fabulous Branded team with creating an awesome lineup of speakers and artist PLUS I have the wonderful task of looking after the special people that make up our Branded community - and that's you :).
is a lot of chair dancing in the office.
Xanadu, second album - The Village People.
Speaker and programme enquiries.
Selling Matters of Importance
Anything that requires a bit of height
Turning down Pharrell on-stage
Delegate & supporter sales
What they call me:
Mama-san for the Marketing and Operations of our business. Rudolph and sometimes the reins to Jasper’s Santa.
What I really do:
Strive to ensure we have the right people, processes, priorities and communications in place to wholeheartedly deliver results that matter.
Watch out for:
My close protection agent, Agatha.
Setting corporate strategy and steering the ship.
Coordinate maternity leave.
"No one looks back on their life and remembers the nights they had plenty of sleep".
Responsible for delivering engaging content for delegates at our event and everything that happens inside the ballroom.
I turn ideas into successful events!
I love cooking and I think about food constantly.
I am the winner of a TV cooking competition and magazine food columnist.
Programme & Speakers.
In service for everything that relates to design & creative, come to me and I'll give you a solution.
Ensure anything people give me turns out to be pretty.
Definitely not a morning person but music can energize me.
Help put together the programme and look after the speakers.
Anything and everything
Being the baby of the Branded Family
Lu or Bezza
Part of the money making machine when it comes to things that matter
Finding the best happy hour spots in town
New business and sponsorship opportunities.
Head of audience development.
Using a lot of digital devices.
Making the team practice some French recollection from high school.
News, muse and reviews.
Keeping it simple, Nat
Co-ordinate the suite of Branded’s global projects.
Paddle - the greater the distance the bigger the challenge.
Support in event production elements
Anything they ask me to
I am a 100% homebody and was addicted to online games (no joke).
I work with an awesome team to put on 3 crazy nights of new music.
The above and then some.
Anything Artist Relations / Festival Relations.
Anything other than sales.
Anything Jasper doesn’t want to do.
The longest service staff and a new mommy at Branded.
Invoice and payment.
Toe-Knee (or The American).
Design Music Matters program and secure panel and keynote speakers.
“Don’t ask, don’t get.”
Program and Speakers.
Admin and Marketing support.
Take people's money at the registration desk.
Picking the right birthday cake.
Media and trade partnership
Finding the funds for the events that matter.
Chat a lot.
Throwing fantastic fancy dress parties.