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Branded designs, sells, markets and produces amazing B2B2C and B2B2F(an) events in Asia. Founded in 2002 and listed as a top 10 Event Marketing agency by Marketing magazine, our focus is to add value and grow the media, sports and entertainment industry in Asia.

We are experts in the organisation, programming and production of dynamic conferences, live music festivals, academies, and youth fan events such as the YouTube FanFest.

Branded is an independent company staffed by passionate multi-cultural, multi-lingual and talented individuals with offices in Hong Kong and Singapore.


The award-winning All That Matters will return to Singapore September 12-15, 2016. Save the date for Asia's leading event for connecting key players in the global entertainment industry.

Wrap Report 2015

All That Matters took Singapore by storm on May 20-24th, 2015 with a stellar week of B2B2Fan events for the global entertainment community.

Music, Live, Video and the inaugural Sponsorship Matters attracted over 1,500 delegates from 32countries who tuned in to 153 speakers and attended 13 networking events across the week.

Thousands of souls were entertained by 200+ performances over 4 nights of Music Matters Live  and over 3,500 teenage fans turned out for the 3rd YouTube FanFest Singapore to meet their heroes of the YouTube screen.

Take a peek at our wrap report to find out more.


  • It is the Davos of Digital tailored for the Asian community.

    Global Media Innovations Director, Mondelēz International Pete Mitchell
  • I am thrilled you are doing the conference as it is drawing to a region sorely lacking in attention and activity from the west.

    Worldwide Head of WME Music, WME Entertainment Marc Geiger
  • YouTube FanFest is by far the best convention. They treat both YouTubers and fans wonderfully.

    YouTuber and Entertainer IISuperwomanII aka Lilly Singh
  • The turnout was fantastic and it is great to feel a buzz about the business as well. The fan & working musicians segments for interaction with the business were excellent and I suspect were responsible for the buzz.

    President, Universal Music Group International Sandy Monteiro

2015 Speakers

2015 Venues

All That Matters

Grand Gallery, The Ritz-Carlton, Millenia Singapore

7 Raffles Avenue
Singapore 039799

Hotel Telephone: (65) 6337 8888

Strategically located in the heart of Marina Centre, The Ritz is close to Singapore’s business, shopping, most popular sightseeing and off-site dining venues. Hidden away in the seven-acre garden oasis, it is the ideal place from which to marvel at the city’s skyline or explore the wonders of more interesting mix of commercial, retail, entertainment and recreational options anywhere.


Music Matters Live

Clarke Quay

3 River Valley Road, Singapore 179024

(65) 6337 3292

Music Matters Live will take place at Clarke Quay, located along the iconic Singapore River on a historical commercial site dating back to the 19th Century.

On its premises is an amazing array of over 60 distinctive F&B, entertainment, retail and lifestyle outlets. Find the city’s trendiest nightspots and cuisine from across the globe, all at Clarke Quay - the Soul of the City.

YouTube FanFest


2 Orchard Link
Singapore 237978

(65) 6735 4144

*SCAPE Co. Ltd is a non-profit organisation with its mission and vision rooted in support of youth, talent and leadership development. Since its inception, *SCAPE has been the heartbeat of youth culture in Singapore, where youths are engaged across a broad spectrum of interests ranging from arts to sports, fashion to entrepreneurship. Through these interest programmes and activities, the youth get to pursue their interest passionately and develop their potential for greater things for the future. Youths of today will be inspired and empowered to DREAM IT and LIVE IT at *SCAPE!


2015 Partners

For sponsorship enquiries please contact

For ticket enquiries please contact

Held In

Official Event Partners

Pepsi Music Accelerator Partners


  • Chief Operating Officer


    Emma Louise Fung

    Emma Louise FungChief Operating OfficerBranded

    What they call me:
    Em, ELF.

    Job description:
    Mama-san for the Marketing and Operations of our business. Rudolph and sometimes the reins to Jasper’s Santa. 

    What I really do:
    Strive to ensure we have the right people, processes, priorities and communications in place to wholeheartedly deliver results that matter.

    Watch out for:
    My close protection agent, Agatha.

  • Co-Founder & CEO


    Jasper Donat

    Jasper DonatCo-Founder & CEOBranded

    What they call me

    They don’t.

    Job description

    Setting corporate strategy and steering the ship.

    What I really do

    Coordinate maternity leave.

    Favourite saying

    "No one looks back on their life and remembers the nights they had plenty of sleep".

  • Head of Content


    Kelly Yau

    Kelly YauHead of ContentBranded

    What they call me


    Job description

    Responsible for delivering engaging content for delegates at our event and everything that happens inside the ballroom.

    What I really do

    I turn ideas into successful events!

    What's the best thing about me?

    I love cooking and I think about food constantly.

    Not many people know that

    I am the winner of a TV cooking competition and magazine food columnist.

    Contact me for

    Programme & Speakers.

    Blog profile 

  • Senior Designer


    Leon Fok

    Leon FokSenior DesignerBranded

    Job description

    In service for everything that relates to design & creative, come to me and I'll give you a solution.

    What I really do

    Ensure anything people give me turns out to be pretty.



  • Commercial Partnerships Manager


    Louisa Berry

    Louisa BerryCommercial Partnerships ManagerBranded

    What they call me

    Lu or Bezza

    Job description

    Part of the money making machine when it comes to things that matter

    What I am known for

    Finding the best happy hour spots in town

    Contact me for

    New business and sponsorship opportunities.

  • Head of Audience Development


    Marie Berst

    Marie BerstHead of Audience DevelopmentBranded

    What they call me


    Job description

    Head of audience development.

    What I really do

    Using a lot of digital devices.

    What I am known for

    Making the team practice some French recollection from high school.

    What I am known for

    News, muse and reviews.

  • Head of Operations, Branded

    Project Manager, YouTube FanFest

    Natalie Stenhouse-Stewart

    Natalie Stenhouse-StewartHead of Operations, BrandedProject Manager, YouTube FanFest

    What they call me

    Keeping it simple, Nat

    What I do

    Co-ordinate the suite of Branded’s global projects.

    What keeps me sane

    Paddle - the greater the distance the bigger the challenge.

    Contact me for

    Everything production.

  • Production Manager


    Roxy Yuen

    Roxy YuenProduction ManagerBranded

    What they call me


    Job description

    Support in event production elements

    What I really do


    What I am known for

    The girl with crazy hair colour

    Contact me for

    Event Production

  • Festival Director, Music Matters Live

    Regional Talent Manager, YouTube FanFest

    Sammy Shirra-Moore

    Sammy Shirra-MooreFestival Director, Music Matters Live Regional Talent Manager, YouTube FanFest

    What they call me


    Job description

    I work with an awesome team to put on 3 crazy nights of new music.

    What I really do

    The above and then some.

    When I am known for

    Anything Artist Relations / Festival Relations.



  • Commercial Director


    Scott Munro

    Scott MunroCommercial DirectorBranded

    Contact me for

    Sponsorship opportunities.

  • FanFest Partnership Manager


    Sheila Rachael Kurup

    Sheila Rachael KurupFanFest Partnership ManagerBranded

    What they call me:


    Job description:

    Ensure we deliver it & a bit for our YouTube FanFest partners and keep them coming back for more

    What I really do:

    Mastermind the execution of FanFest partnership collaborations + turn the value volume up loud

    Watch out for:

    My big earring days - I mean business!

    • Email:
  • Sports Matters Programme Director


    Siabhan Duguid

    Siabhan DuguidSports Matters Programme DirectorBranded

    What they call me:
    Sid/The Wife
    Job description:
    Sports Matters Programme Director
    Favourite Saying:
    Keep smiling!
  • Project & Operations Manager


    Suki Ho

    Suki HoProject & Operations ManagerBranded

    What they call me


    Job description

    Anything other than sales.

    What I really do

    Anything Jasper doesn’t want to do.

    What I am known for

    The longest service staff and a new mommy at Branded.

    Contact me for

    Invoice and payment.



  • Program Director, Music Matters

    Head of International Talent, YouTube FanFest

    Tony Ward

    Tony WardProgram Director, Music Matters Head of International Talent, YouTube FanFest

    What they call me

    Toe-Knee (or The American).

    Job description

    Design Music Matters program and secure panel and keynote speakers.

    What I really do

    Remain calm.

    Favourite Saying

    “Don’t ask, don’t get.”

    Contact me for

    Program and Speakers.