ATM19, seriously worth it

All That Matters, a serious business event that is seriously worth attending and is seriously good fun!

 

We think ATM is a great conference full of great people doing great business and having great fun, but we would say that.  Here’s what the industry thinks:

Andrew Jenkins, President, Australia & Asia Pacific Region, Universal Music Publishing

“I Love it! I love that the speakers have been so interesting. I’ve really enjoyed my time here and I’m looking forward to the rest of the conference and meeting even more people. I really can’t believe how many new contacts I’ve made so far. It’s a fantastic event.”

 

Jun Zhao, CEO, China Sports Media. Co., Ltd

“It’s the first time for me to be at All That Matters and it’s exceeded my expectations.  I have seen a lot of my friends here that I’ve done business with before and will again in the future. It’s a great forum and it gives us the opportunity to communicate with each other.”

 

 

Jason Fung, Global eSports Director, Alisports, Alibaba Group

“I think it’s fantastic, I think having all of the tracks together at the same venue allows for so many people to come, to attend the event and enjoy all of the different sessions throughout the day but really to meet people across all of the industries that may be relevant some day to their own business.”

 

 

Ernest Cu, President & CEO, Globe Telecom, Inc.

“I like the format because you can go into your area of interest, digital, gaming or whatever. It’s all structured around talks and you’ve invited some great people to give fantastic panels … I like the format a lot. All That Matters attracts a lot of good companies and a lot of good people that we can partner with eventually, so meeting them all here in one place is a very good opportunity.”

 

 

Willem Dinger, Global Sponsorship Director, Unilever

“I really like the format, great topics, great content and I think it has been put together really well.”

 

 

Kay Madati, VP, Global Head of Content Partnerships, Twitter“This is a thought leader conference, this is a place where people come to learn from the best in the industry and we wanted to come with our full showing. It’s been quite educational and inspiring. I think the number of topics and different verticals that are covered is essential for this region. It’s great to see so many senior people from around the world travel to Singapore for this conference.”

 

Seriously worth joining us in Singapore, 13-18 Sept 2019?
They think so, and so do we!
REGISTER NOW

What matters to us this week including IFPI, DAZN, SK Telecom and Mastercard

 

 

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All That Matters from the week ending 5 April

 

The music industry news that mattered to us this week including industry growth in Asia and Spotify’s new campaign plus Music Matters favourites Sam Willows and Troy Carter

Music really matters in Asia, now the world’s second largest region
Four out of the top 10 markets are now in the world’s most populous region

And in other news…

 

The sports industry news that mattered to us this week including Mengniu World Cup talks, DAZN, rugby 7’s and winter sports

China dairy brand in talks with FIFA to sponsor World Cup
Following 2018, Mengniu increased its revenues by nearly 15% as a result of the sponsorship, justifying its investment. 

And in other news…

 

The gaming industry news that mattered to us this week including WeGame, cloud gaming, battleground shooter wars and surprise Olympic contenders

Tencent launches WeGame store outside China
Tencent is the world’s biggest gaming company by revenue and yet this flew almost entirely under the radar. Just testing the waters?

And in other news…

 

The digital industry news that mattered to us this week including Baidu, SK Telecom and the Disney/FOX reshuffle

In-vehicle entertainment solution, powered by Baidu
The school run just got way more fun!  Embedded OTT video in Chinese-built Fords is the first step towards the inevitable normal – intelligent vehicles

And in other news…

 

The marketing industry news that mattered to us this week including Unilever, Mastercard, Vans and rugby 7’s

Unilever may go in a different way following CMO retirement
It’s more than just having to fill such big shoes. For a company this size, marketing needs to be agile and responsive, requiring more hands on deck

And in other news…

 

ATM19 is LIVE!

It’s time to raise the curtain on All That Matters 2019 and what a
year it’s shaping up to be…

Find out more here …



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marketing@branded.live | allthatmatters.asia
Singapore | Hong Kong

 

What matters to us this week including PUBG, Apple Arcade & McDonald’s

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All That Matters from the week ending 29 March

The music industry stories that mattered to us this week including PUBG/Alan Walker collab, JioSaavn, Downtown and EDM in China

Everybody dance now!
PUBG Mobile turns a year old. What better way to celebrate your birthday than partnering with Sony Music, Liquid State and Alan Walker for a tournament, live gig and collab on a single?

And in other news…

The sports industry stories that mattered to us this week including Beijing’s 5G Olympics, ONE Championship in India, FIFA and trendy baseball

Beijing launches multi-billion dollar plan to build 5G network in time for 2022 Games
To be clear, it’s 3 year away and they are already getting on with it – at present, network provider China Unicom has already launched its first batch of 5G mass trial projects in 16 key cities

And in other news…

The gaming industry stories that mattered to us this week including Apple Arcade, Singapore’s latest gaming billionaire and a busy week in China

Apple’s new cross-platform gaming subscription
In a bold claim to “make gaming even better”, Apple Arcade is definitely a cool name! It is also important to recognise this is a content play rather than a tech product like Google Stadia

And in other news…

The digital industry stories that mattered to us this week including Netflix in India, Facebook, Viacom and BitTorrent

Netflix tests mobile-only for India
Taking Amazon and Hotstar head on, the reduced pricing tier is still expensive, especially when the market leader offers originals, IPL cricket, Premiership football and serials

And in other news…

The marketing industry stories that mattered to us this week including McDonald’s, Apple and dizzying phone retail numbers

McDonald’s buys into big data to boost marketing
Acquisitions are rare for McDonald’s but to stand out, the company recognises that the ability to personalise the customer experience through technology isn’t only a nice-to-have, it’s a must-have

And in other news…

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marketing@branded.live | allthatmatters.asia
Singapore | Hong Kong

What matters to us this week including MySpace, Stadia and Disney

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All That Matters from the week ending 22 March

The music industry stories that mattered to us this week including Myspace, the battle for India and vinyl

Myspace opened the door to niche music genres
So 12 years of irreplaceable media content is gone but credit where credit’s due – undeniably Myspace laid the groundwork for Facebook, Soundcloud and Spotify

And in other news…

The sports industry stories that mattered to us this week including MMA, NBA, SEA Games and Mediacorp

MMA changes how sport is broadcast in Asia
Diverse content, more platforms, short and long form, localised. The only way to crack a mass audience is to feed it a smorgasbord of media content.

And in other news…

The gaming industry stories that mattered to us this week including Google, The Simpsons, Bytedance and Tencent

Google launches game-streaming platform, Stadia, is it the future?
Next generation cloud-based gaming will change the face of the industry as Google’s “Stadia” will address the latency problem with a network of data centres. Not sure what the business model is yet though

And in other news…

The digital industry stories that mattered to us this week including iQiyi, Disney/FOX and TVB

IQiyi, China’s largest video streaming site, has TikTok in its sights
Entertainment-related content is the holy grail, especially for the youth market, and Baidu-controlled iQiyi plans a new app with 10 million daily active users before end 2020

And in other news…

The marketing industry stories that mattered to us this week including Netflix, Coca-Cola and Snapchat

Less ad money for those outside the duopoly
1 in 4 ad dollars goes to Google and Facebook, and market share for online will rise to over 60% this year

And in other news…

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marketing@branded.live | allthatmatters.asia
Singapore | Hong Kong

What matters to us this week including YouTube Music, DAZN and Tencent Music Connects heads to SXSW

All That Matters from the week ending 15 March

Yes, Frankie went to Hollywood but remember today, Tencent Music goes to Austin! If you are at SXSW, join us at the Austin Convention Centre at 5pm for Tencent Music Connects

The music industry stories that mattered to us this week including YouTube Music, JYP Entertainment and the value of pop merch

YouTube launches in tough Indian music market
Indian content is increasingly popular on YouTube but local rivals, Apple and now Spotify are racking up millions of paying customers. As the streaming market continues to surge, the race is on

And in other news…

The sport industry stories that mattered to us this week including DAZN, 5G for sport and Tokyo tech

DAZN to start running ads
In an attempt to “disrupt the way advertising works” by following the Google/Facebook model – targeted ads, sponsored content and product placement – DAZN wants to avoid repeated car ads. Let’s see…

And in other news…

The gaming industry stories that mattered to us this week including revenge of the gamers, SingTel and Globe

Esports hits big time, with or without the Olympics
Esports has been mainstream for a while and is only getting bigger. We have to ask: who needs who more?

And in other news…

The digital industry stories that mattered to us this week including

Disney/FOX deal to close next week
A year long wait to see an industry-changing consolidation where the new mediaverse is run by AT&T and Disney. Wonder if there will be movie version version?

And in other news…

The marketing industry stories that mattered to us this week including Quibi, Grab and Unilever

Hello Quibi, or “quick bites”, streamed short-form mobile content
If entertainment is made as convenient as Spotify made music, how will marketers squeeze their message into a 10 minute segment?

And in other news…

Copyright © BRANDED LTD 2019, All rights reserved.
marketing@branded.live | allthatmatters.asia
Singapore | Hong Kong

What matters to us this week including Nike, Amazon and Tencent Music Connects heads to SXSW

All that matters from the week ending March 8th

The music industry stories that mattered to us this week including the Korean music boom plus Tencent Music Entertainment and Music Matters take China to SXSW

Tencent Music Connects heads to SXSW!
In 2018, Tencent Music Connects promised to take China to the world. Next week, Tencent Music’s Andy Ng leads a China music panel produced by Music Matters at SXSW. Check it out

And in other news…

The sports industry stories that mattered to us this week including NBA/Alibaba deal, EPL/Facebook no deal, WWE and F1

Premier League standstill with Facebook
Having outbid its rivals, no agreement on renewal terms means the EPL now needs to find a partner, and fast. BeIN and FOX Sports Asia prepare to be wined and dined!

And in other news…

The gaming industry stories that mattered to us this week including Nike, ESL, Tencent and cloud gaming

Nike signs 4 year sponsorship with China’s LOL
Adidas and Puma embraced esports already but Nike seemed sceptical. Perhaps the significant global esports audience swayed them?

And in other news…

The digital industry stories that mattered to us this week including JD.com/Google, Facebook, Alibaba, Apple and Disney

JD.com launches online store with Google
In an ongoing attempt to take on Amazon and Alibaba, the no. 2 Chinese ecommerce retailer’s under the radar tie-up, Joybuy, means it will now sell products directly into the US

And in other news…

The marketing industry stories that mattered to us this week including Amazon, Weibo, Twitter and Puma

Amazon is the influencer platform of the future
Forecast to grab nearly 9 percent of 2019’s digital ad market, it has it own influencer programme and a multifaceted strategy towards leveraging influencer marketing and the influencer economy

And in other news…

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marketing@branded.live | allthatmatters.asia
Singapore | Hong Kong

What matters to us this week including Spotify, Olympics, Oscars and a $Billion Esports industry

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All that matters from the week ending March 1st

The music industry stories that mattered to us this week including Spotify in India, BTS and how music dominated the Oscars

After a couple of legal hiccups, Spotify officially launches in India
Now in 79 markets, Spotify now boasts 200+ million users, of which 87 million are paying customers. What is particularly interesting is that, just for India, Spotify users who do not pay for a subscription can play any song on demand on mobile

And in other news…

The sports industry stories that mattered to us this week including a digital Olympics, the continued rise of Anta and eFootball

IOC President outlines Olympics’ digital future
Well, he’s on the right track with new TOP partners Intel and Alibaba together with existing sponsors Samsung and Omega. To be clear, the IOC is the largest event organiser in the world – it’s worth paying attention

And in other news…

The gaming industry stories that mattered to us this week including Singtel/SK Telecom, the latest from MWC and #GamersOnTikTok

Esports to be a billion dollar industry in 2019
Remember, esports is one part of the wider gaming industry which last year generated $87 billion. Esports however continues to grow in exposure and revenue thanks to increasingly efficient streaming technologies

And in other news…

The digital industry stories that mattered to us this week including Alibaba, bendy phones, 5G and TikTok

Best Picture Oscar backed by Chinese internet company
If you didn’t know, Alibaba co-financed “Green Book” and for sure there will be more such projects to come not only because China will soon overtake the US as the world’s biggest box office market

And in other news…

The marketing industry stories that mattered to us this week including hypertargeting, VW’s China play and ecommerce trends

How 5G will impact marketing
Clearly the sujet du jour, smart marketers will be busy planning how to take advantage of this huge evolutionary step – imagine being able to personalise content in real time? Is hypertargeting a word?

And in other news…

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marketing@branded.live | allthatmatters.asia
Singapore | Hong Kong

What matters to us this week including Under Armour, Grab & Netflix

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All that matters from the week ending February 22nd

The music industry stories that mattered to us this week including Songtradr/Big Sync, Tencent and SoundCloud

Songtradr acquires Big Sync Music
Songtradr is the largest music licensing platform in the world and Big Sync is the largest music buyer of its kind. This is a game changer for music licensing.

And in other news…

The sports industry stories that mattered to us this week including the Koreas in Tokyo, City Football global strategy and the best new official sport EVER!

Legit lightsaber duelling is now an official sport!
Participant numbers are low so do not expect to see it as an exhibition sport at Paris 2024. However do expect the Sith to hit the fan as sports purists object.

And in other news…

The gaming industry stories that mattered to us this week including diversity in games, Google’s entry to gaming market and esports in India

Are video games inherently sexist?
Designers and game makers agree that diversity begets quality and is good for business.

And in other news…

The digital industry stories that mattered to us this week including Grab’s expansion plans, Netflix, 5G and Twitter

Grab to offer even more services
Top transport company and top innovator, our favourite “super app”, plans to offer healthcare, insurance and video content

And in other news…

The marketing industry stories that mattered to us this week including esports for brands, using Spotify to market and Lagerfeld’s legacy

Any brand not marketing in esports is behind the curve
The time has come to move past the generation gap in perception and hope on board a trend that is not going away

And in other news…

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marketing@branded.live | allthatmatters.asia
Singapore | Hong Kong

What matters to us this week including Vodafone Idea, Apple & DAZN

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All that matters from the week ending February 15th

This week’s music stories that mattered to us including the AEG/SMG merger, econcerts, Vodafone Idea and Netflix audio content

AEG and SMG merge
And here are 5 facts to consider when looking at how this might change the live entertainment industry

And in other news…

This week’s sports stories that mattered to us including Tokyo’s green project, DAZN, and Eurosport at 30

Olympic medals to be made from discarded smartphones
It’s a symbolic and positive initiative, regardless of the pollution footprint left behind by a global sports event.

And in other news…

This week’s gaming stories that mattered to us including Apex Legends, PUBG’s 1st birthday and NBA2k’s new partner

EA’s new game passes 25 million players in a week!
A challenger to Fortnite? May be. But most of all, this is a wake-up call for Activision-Blizzard as they push to get a piece of the battle royale gold rush

And in other news…

This week’s digital stories that mattered to us including Apple video, Brightcove/Ooyala and Oscar glam on Twitter

Apple video to look more like HBO than Netflix
Its video service is coming soon and all it needs to do is push its 900 million iPhone users to buy more entertainment options. Easy, right?!

And in other news…

This week’s marketing stories that mattered to us including video content marketing and what to love and what not to love this Valentine’s Day

South East Asia – the next frontier for video content marketing
Aside from being a mobile-first region, local users are genuine video enthusiasts eager to watch content from brands they like

And in other news…

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marketing@branded.live | allthatmatters.asia
Singapore | Hong Kong

What matters to us this week including Tencent, Grab, Facebook and a lot of eSports stories!

All that matters from the week ending February 1st

The music industry stories that mattered to us this week including SM Entertainment & Tencent Music, Live Nation in Singapore and Apple in the air

SM Entertainment and Tencent Music join hands
K-Pop powerhouse continues to spread its reach to music markets which is great for Korean bands, but could it boost C-Pop?

And in other news…

The sports industry stories that mattered to us this week including F1, World Rugby and the NFL in China

Liverpool CEO fears losing audiences to video games
Fortnite over football? 90 minutes exceeds the attention span of the average millennial. To succeed, let’s aim for 90 seconds!

And in other news…

The gaming industry stories that mattered to us this week including Asia’s largest esports complex in Hong Kong, Top 10 trending games and Fortnite’s latest event

Jeans brand partners PSG Dota 2 team
The brand would never appear on a PSG football shirt but here’s how esports offers new opportunities for brands big and not so big

And in other news…

The digital industry stories that mattered to us this week including Netflix’ first Chinese series, Grab, Tik Tok and the latest Apple/Facebook scrap

Netflix starts shooting Chinese-language series
Banned as an operator in China, Netflix will film in Malaysia and feature East/West talent. We predict this is the first of many…

And in other news…

The marketing industry stories that mattered to us this week including Unilever, Facebook chat apps, and a marketing video that’s crying out to go viral

Unilever drives cross-media measurement
It’s a code to live by: digital responsibility, with the aim to have responsible platforms, responsible content and responsible infrastructure. The customer demands it.

And in other news…

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marketing@branded.live | allthatmatters.asia
Singapore | Hong Kong