What mattered to us this week including Change Matters, Gaana, iQiyi, FaZe Clan and Instagram

 

For the week ending 10 July 2020


On this month’s All That Matters livestream, we had two deep-dive conversations about change. First up was Ed Pank, WARC APAC Managing Director presented new research on Marketing In The COVID-19 Pandemic then spoke with Dole CMO Rupen Desai and Stephan Loerke, CEO of the World Federation of Advertisers on how brands can be an authentic force for change and purpose in the world.

Watch the stream

Next up was The Drum Publisher Charlotte McEleny hosted a primer on applying behavioural change in our work and life with Bri WilliamsLuca Dellanna and Rory Sutherland.

Watch the stream

What also mattered to us this week

The music industry stories that mattered to us this week including Gaana, YouTube and Sony Music

The sports industry stories that mattered to us this week including Japan, iQiyi and KOK Sports

The gaming industry stories that mattered to us this week including FaZe Clan, Esports and Ninja

The digital industry stories that mattered to us this week including Instagram, Vidcon and China

The marketing industry stories that mattered to us this week including Burger King, Alibaba and Social media trends

Did we miss anything that mattered to you? Tell us here.

Copyright © 2020 Branded Limited, All rights reserved.
Because you matter to Branded!

Our mailing address is:

Branded Limited

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Central

Hong Kong

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What mattered to us this week including BLACKPINK, Women’s World Cup, Twitch, Jio and Facebook

 

For the week ending 3 July 2020


“Turn and face the strange.”
David Bowie

Call it change, evolution, shift, transformation, or even the P(ivot) word, organisations have had to rapidly alter their thinking, structures and business models to lead, survive or be left behind. Some have accepted the challenge and embraced innovation whilst also tackling pre-COVID issues such as diversity and equality.

Change Matters highlights and celebrates the learnings of dynamic people who turn to face the strange everyday and are helping create exciting opportunities for businesses, employees and customers.

Join us for Change Matters 
July 9, Thursday
4:30pm Singapore / 6:30pm Sydney / 9:30am London

Moderated by
Charlotte McEleny, APAC Publisher, The Drum
and Jasper Donat, Branded CEO 

Sessions will be streamed live on Twitch and LinkedIn

Attendees can participate in the live chat and speaker Q&A

You have access to the on-demand recordings and research

Sign up to join the livestream

What also mattered to us this week

The music industry stories that mattered to us this week including BLACKPINK, Music Ally Japan and Spotify 

The sports industry stories that mattered to us this week including Women’s World Cup, DAZN and Tokyo 2020

The gaming industry stories that mattered to us this week including Huya, DonYu, Twitch and Riot Games

The digital industry stories that mattered to us this week including Jio, India and Facebook

The marketing industry stories that mattered to us this week including Facebook, Amazon and Puma

Did we miss anything that mattered to you? Tell us here.

Copyright © 2020 Branded Limited, All rights reserved.
Because you matter to Branded!

Our mailing address is:

Branded Limited

604-605, 625 Kings Road

North Point

Hong Kong

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What mattered to us this week including Spotify, Tokyo Olympics, FIFA, Google and TikTok

 

For the week ending 26 June 2020
 

This week brought us a first time collaboration with Singapore’s very own Narelle (of The Sam Willows) and Sheppard from Brisbane, Australia, the band behind the global smash hit “Geronimo”. Catch them singing “Come Back” on episode #4 of #MMLFromHome! Full episode on demand here.

 

Tune in next Wednesday at 8PM SGT / MYT to catch Singapore singer-songwriter Aisyah Aziz and Malaysian rapper and producer Lil JAdd this to your calendar

Music lovers everywhere can catch them on the Music Matters Facebook and YouTube channels or Visit Singapore’s Facebook Page.

What also mattered to us this week

The music industry stories that mattered to us this week including Spotify, Instagram and Universal

The sports industry stories that mattered to us this week including Tokyo Olympics, AFC and Women’s World Cup

The gaming industry stories that mattered to us this week including FIFA, Razer and Pokemon Unite

The digital industry stories that mattered to us this week including Google, Tencent and Amazon

The marketing industry stories that mattered to us this week including TikTok, Facebook and Unilever

Did we miss anything that mattered to you? Tell us here.

Copyright © 2020  Branded Limited, All rights reserved.
Because you matter to Branded!

Our mailing address is:
Branded Limited

604-605, 625 Kings Road

North Point

Hong Kong

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What mattered to us this week including BTS, Tokyo Olympics, Alibaba, iQiyi and Airbnb

 

For the week ending 19 June 2020
 

"It Won't Be Long" - Sezairi and Teddy Adhitya

Wednesday evening brought us a brand new super-chill collab between Singapore pop royalty Sezairi and beloved Indonesian R&B/soul songwriter Teddy Adhitya. Catch them sing “It Won’t Be Long” on episode #3 of #MMLFromHome! Catch the full episode on demand here.

Tune in next Wednesday at 8PM SGT / 10PM AEST to catch Singapore vocalist (and former national swimmer) Narelle and Brisbane-based indie pop band SheppardAdd this to your calendar

Music lovers everywhere can catch them on the Music Matters Facebook and YouTube channels or VisitSingapore’s Facebook Page.

What also mattered to us this week

The music industry stories that mattered to us this week including Tencent Music, Musicboard and BTS

The sports industry stories that mattered to us this week including US Open Tennis, Formula E and Tokyo Olympics

The gaming industry stories that mattered to us this week including Alibaba, Munster Rugby and Twitch Studio

The digital industry stories that mattered to us this week including iQiyi, Disney+ and Viu

The marketing industry stories that mattered to us this week including Airbnb, Apple and Thailand

Did we miss anything that mattered to you? Tell us here.

Copyright © 2020 Branded Limited, All rights reserved.
Because you matter to Branded!

Our mailing address is:
Branded Limited

604-605, 625 Kings Road

North Point

Hong Kong

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What Mattered to us this week including Wave, Hasebe, Faze Clan, Rakuten and Alibaba

 

For the week ending 12 June 2020
 

For Music Matters Live From Home Episode 2, two genre-fluid artists joined forces to collaborate on a brand new song!

Filipino singer/rapper/songwriter/producer QUEST and Singaporean recording and performing artist inch got creative during quarantine and produced “Four Walls and a Ceiling” for #MMLFromHome. Watch it right here! And if you want it on the streams, let them know in the comments.

Next Wednesday, expect smooth vocals all around as Seizari (SG) and Teddy Adhitya (IN) get together at 10pm SGT. Add to calendar

Music lovers everywhere can catch them on the Music Matters Facebook and YouTube channels or VisitSingapore’s Facebook Page.

What also mattered to us this week

The music industry stories that mattered to us this week including Wave, Twitch and Travis Scott

The sports industry stories that mattered to us this week including Hasebe, World Rugby and EA Sports

The gaming industry stories that mattered to us this week including FaZe Clan, Tencent and BBC

The digital industry stories that mattered to us this week including Rakuten, IPO boom and SEA

The marketing industry stories that mattered to us this week including Alibaba, Joox and Facebook

Did we miss anything that mattered to you? Tell us here.

Copyright © 2020 Branded Limited, All rights reserved.
Because you matter to Branded!

Our mailing address is:

Branded Limited

604-605, 625 Kings Road

North Point

Hong Kong

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What Mattered to us this week including Warner Music, NetEase, Valorant, Zynn and iQiyi

 

For the week ending 5 June 2020

On Wednesday night, Music Matters Live From Home Season 2 kicked off with a memorable collaboration between rock superstars Simple Plan (CA) and leading artists from across Asia Pacific Sheppard (AU), QUEST (PH), Lil J (MY), Teddy Adhitya (ID) and RRILEY (SG).

Together, they dropped a new take on Simple Plan’s 2011 hit Summer Paradise, giving fans a song with an optimistic summertime vibe. Catch the performance here.



The collabs continue! Five episodes are lined up so tune in every Wednesday, featuring some of the best up-and-coming musicians from Singapore and Southeast Asia.

Episode 2, 10 June: iNCH (SG) and QUEST (PH) – add to calendar

Episode 3, 17 June: Sezairi (SG) and Teddy Adhitya (ID) – add to calendar

With more artists to be announced soon!

What also mattered to us this week

The music industry stories that mattered to us this week including blackout Tuesday, Warner Music and NetEase

The sports industry stories that mattered to us this week including WWE, F1 and LaLiga

The gaming industry stories that mattered to us this week including Riot, Valorant and TikTok

The digital industry stories that mattered to us this week including Zynn, Microsoft and Gojek

The marketing industry stories that mattered to us this week including AppsFlyer, Gucci and iQiyi

Did we miss anything that mattered to you? Tell us here.

Copyright © 2020 Branded Limited, All rights reserved.
Because you matter to Branded!

Our mailing address is:

Branded Limited

604-605, 625 Kings Road

North Point

Hong Kong

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What Mattered to us this week including Music Matters Live from Home, Big Hit Entertainment, NetEase, Tencent and Instagram

 

For the week ending 29 May 2020
 

Music Matters Live from Home is back for Season 2 launching with an amazing global collaboration between rock superstars Simple Plan (CA) and leading artists from across Asia Pacific. 

Catch the 6 episodes live starting this Wednesday, June 3 at 10:00pm SGT on the Music Matters Live Facebook and YouTube channels or Visit Singapore’s Facebook Page.

What also mattered to us this week

The sports industry stories that mattered to us this week including Music Matters Live from Home, Big Hit Entertainment and Facebook

The sports industry stories that mattered to us this week including J League, Premier League and World Cup

The gaming industry stories that mattered to us this week including Twitch, NetEase and Airtel

The digital industry stories that mattered to us this week including Instagram, Tencent and Alibaba  

The marketing industry stories that mattered to us this week including IGTV, Global CMOs and Durex

Did we miss anything that mattered to you? Tell us here.

Copyright © 2020 Branded Limited,, All rights reserved.
Because you matter to Branded

Our mailing address is:

Branded Limited

604-605, 625 Kings Road

North Point

Hong Kong

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What Mattered to us this week including Drive-in concerts, sex dolls, computer graphics nirvana and the biggest game since Fortnite

 

For the week ending 22 May 2020
 

#MMLFromHome

Keeping our community connected and creative in a time of change.

Music Matters Live From Home continued on its global tour this week, visiting FuzzCulture in India and Your Girl Pho in Australia with two positively electric sessions, closing out the very first season of MML From Home with a bang! Head to our Instagram channel or Facebook video playlist to catch all of the sessions and STAY TUNED for a special announcement next week.

Watch the steams now

What also mattered to us this week

The music industry stories that mattered to us this week including Music in the Air, Tone Online and drive-in concerts

The sports industry stories that mattered to us this week including FC Seoul, Tokyo 2021 and PP Sports

The gaming industry stories that mattered to us this week including ESPL, Gfinity and Valorant

The digital industry stories that mattered to us this week including Kevin Mayer, Facebook Shops and Amazon  

The marketing industry stories that mattered to us this week including YouTube Select, travel marketing and LinkedIn  

Did we miss anything that mattered to you? Tell us here.

Copyright © 2020 Branded Limited, All rights reserved.
Because you matter to Branded!

Our mailing address is:

Branded Limited

604-605, 625 Kings Road

North Point

Hong Kong

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What Mattered to us this week including Music Matters, LaLiga, ChinaJoy and HBO Max

 

For the week ending 15 May 2020
 

Thank you to everyone who joined us this Tuesday for Music Matters: Behind The Streams. We covered music rights, changing consumer behaviors around watching and paying for virtual concerts (good news – they’re willing to pay for some of it!) and live shows in a post-COVID world.

If you missed the livestreams, catch the VODs here:

Part 1 featuring multi-platinum “I Hate u, I Love u” singer/songwriter Olivia O’Brien, entertainment lawyer to the stars Ed Shapiro from Reed Smith and Live Nation’s VP for APAC Nora Wong. Watch the VOD here.

Part 2 featuring Mushroom boss Michael Gudinski, YouTube Music’s Ruuben van den Heuvel, Reed Smith’s Gregor Pryor and Helena Kosinski of Nielsen Music/ MRC Data. Watch the VOD here.

What also mattered to us this week

The music industry stories that mattered to us this week including Music Matters, BTS and Sony

The sports  industry stories that mattered to us this week including LaLiga, IOC and NBA China

The gaming industry stories that mattered to us this week including ChinaJoy, IMG and Razer

The digital industry stories that mattered to us this week including Apple, HBO Max and Messenger Kids 

The marketing industry stories that mattered to us this week including AIA, DBS bank and the marketing campaign that should never have been needed

Did we miss anything that mattered to you? Tell us here.

 

Keeping our community connected and creative in a time of change. 
MML alumni from all corners of the globe continue to perform live sets from their living rooms and home studios, for all to watch on Instagram Live. Join us!

Be sure to add them to your calendar with the links below or follow the #MMLFromHome Facebook Event Page

FuzzCulture
Tue 19th May, 8pm SGT / 5:30pm IST / 12pm GMT
Add to calendar: https://evt.mx/PDD3drLE

Your Girl Pho
Thu 21st May, 8pm SGT/AWST, 12pm GMT, 8am EDT
Add to calendar: https://evt.mx/BWsqofpR

Copyright © 2020 Branded Limited,All rights reserved.
Because you matter to Branded!

Our mailing address is:

Branded Limited

604-605, 625 Kings Road

North Point

Hong Kong

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What Mattered to us this week including Alibaba, Apple and the Global ESports Federation

 

For the week ending 8 May 2020
 

Our next online event, Music Matters – Behind the Streams will be live on Twitch next Tuesday featuring YouTube, Live Nation, Reed Smith, Nielsen Music, Australian industry legend Michael Gudinski plus Multi Platinum artist Olivia O’Brien

The interactive sessions are designed to help anyone in the business of online entertainment understand their rights (and wrongs). You can ask the speakers questions live, chat with other viewers and send us your feedback after the session.

Register Now

What also mattered to us this week

The music industry stories that mattered to us this week (and next) including Music Matters, Yoop and Wengie

The sport industry stories that mattered to us this week including Matchroom Sports, Super 12 Rugby and K-League

The gaming industry stories that mattered to us this week including NME, Fortnite and gaming soundtracks

The digital industry stories that mattered to us this week including TikTok, Apple and Alibaba

The marketing industry stories that mattered to us this week including Hotstar, Heinz and Facebook

 

Keeping our community connected and creative in a time of change. 
MML alumni from all corners of the globe continue to perform live sets from their living rooms and home studios, for all to watch on Instagram Live. Join us!

Be sure to add them to your calendar with the links below or follow the #MMLFromHome Facebook Event Page

Keiko Necesario 
Tue 12th May, 1pm SGT/PHT, 10pm PDT-1
Add to calendar: https://evt.mx/6BZo1nCm

Jesse Ruben 
Thu 14th May, 9pm SGT / 1pm GMT / 9am PDT
Add to calendar: https://evt.mx/gFFuUMLs

FuzzCulture
Tue 19th May, 8pm SGT / 5:30pm IST / 12pm GMT
Add to calendar: https://evt.mx/PDD3drLE

Your Girl Pho
Thu 21st May, 8pm SGT/AWST, 12pm GMT, 8am EDT
Add to calendar: https://evt.mx/BWsqofpR

Did we miss anything that mattered to you? Tell us here.

Copyright © 2020 Branded Limited, All rights reserved.
Because you matter to Branded!

Our mailing address is:

Branded Limited

604-605, 625 Kings Road

North Point

Hong Kong

Add us to your address book|

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