What matters to us this week including Music Matters Live, ITTF, FaZe Clan and…

 


 

View this email in your browser.



All That Matters from the week ending 6 September

The music industry stories that mattered to us this week including Music Matters Live, RIAA, Avex and Audio Network

Music Matters Live 2019 announces line-up!
Singapore’s coolest citywide music festival 13-18 September, over 150 free shows from great local, global and new talent!

And in other news…

The sports industry stories that mattered to us this week including FIBA/Wanda, ITTF and NFL

FIBA, Wanda sign long-term strategic partnership agreement until 2031
This deal cements a historic partnership and will undoubtedly see more international basketball come to China

And in other news…

The gaming industry stories that mattered to us this week including FaZe Clan, SK Telecom/Microsoft and Team Flash

Hip hop star joined the rock stars of FaZeClan, and is now investing in it
Meet FaZe Clan CEO Lee Trink at ATM19!

And in other news…

The digital industry stories that mattered to us this week including SONY, Facebook and LG

The new power play, according to SONY
Two lines jump out: “It’s no good having the highest quality of picture if it’s too complicated to enjoy”, and “Power is going to migrate to the companies that own the killer content”

And in other news…

The marketing industry stories that mattered to us this week including Grab, Denstu and L’Oreal

Grab invests $150 million in AI to build regional super app. Meet Grab at ATM19!
The company plans to go from AI-powered to AI everywhere

And in other news…

BUY YOUR TICKETS TODAY



Copyright © BRANDED LTD 2019, All rights reserved.
marketing@branded.live | allthatmatters.asia
Singapore | Hong Kong

 

What matters to us this week including Liquid Nights, Amazon, Evil Geniuses …

 

 

View this email in your browser.



All That Matters from the week ending 1 September

The music industry stories that mattered to us this week including TS in China, virtual Billie and Liquid Nights 

Taylor Swift’s new album sells 1 million copies in China, beating the US
A Western artist, singing in English. And apparently by Chinese measurement this is 25x platinum!

And in other news…

The sports industry stories that mattered to us this week including LaLiga, sports tech and Amazon

China is as important as the US for LaLiga
Meet LaLiga President Javier Tebas at ATM19!

And in other news…

The gaming industry stories that mattered to us this week including China Unicom/Tencent, Kellogg’s/Overwatch and Razer/Evil Geniuses

China Unicom partners with Tencent to advance 5G integration into esports
Testing in 16 cities for a 2020 roll-out, all to accelerate the progress of 5G and promote the industry 

And in other news…

The digital industry stories that mattered to us this week including micro-influencers, Viu, Apple and Asia One

Threads, Insta and Snap to rewards micro-influencers better
The move away from mass social platforms to niche circles have become incredibly relevant for marketers

And in other news…

The marketing industry stories that mattered to us this week including Starbucks, Cadbury’s and Visa 

Connected TV is the key strategic battleground in entertainment and media
The new streaming landscape will continue to drive advertisers towards brand safe, TV-like inventory and targeting capabilities

And in other news…

CLICK HERE TO THE FULL LIST OF SPEAKERS THAT MATTER!

One pass… have you booked yours?

BUY YOUR TICKETS TODAY



Copyright © BRANDED LTD 2019, All rights reserved.
marketing@branded.live | allthatmatters.asia
Singapore | Hong Kong

 

What matters to us this week including Music Matters Live, NetEase, Viu and Twit….

 

View this email in your browser.



All That Matters from the week ending 23 August

The music industry stories that mattered to us this week including Music Matters Live, Universal India and Spotify

Music Matters Live returns to Singapore
Asia’s premiere independent music festival Music Matters Live 2019 will feature top emerging artists from 15 countries from Asia and beyond, performing more than ​100 free shows!

And in other news…

The sports industry stories that mattered to us this week including RugbyPass, new age FIFA stadia and fantasy sports 

Sky NZ buys OTT provider RugbyPass
Let’s see if Sky use it to leverage other content

And in other news…

The gaming industry stories that mattered to us this week including NetEase, Mastercard and PUBG

Newzoo: 71% of esports fans follow only one game
Who knew? Research really does reveal some fascinating insights. At ATM19, 2CV will reveal results of a study aimed at marketers about effective branding and integration in gaming

And in other news…

The digital industry stories that mattered to us this week including Viu, Sea Group and Baidu

PCCW’s pan-Asian OTT service Viu inks deal with Wattpad
Meet PCCW Media’s MD Janice Lee at ATM19!

And in other news…

The marketing industry stories that mattered to us this week including Twitter, Shoppee and Facebook

In-app advertising rebounds
…and APAC leads the pack, expected to account for 34% of the world’s spending by 2022

And in other news…



ALL THAT MATTERS PROGRAMME LAUNCHED

One pass… have you booked yours?

BUY YOUR TICKETS TODAY

Copyright © BRANDED LTD 2019, All rights reserved.
marketing@branded.live | allthatmatters.asia
Singapore | Hong Kong

 

ATM19 Programme Launched

 

 

View this email in your browser



ALL THAT MATTERS 2019 PROGRAMME LAUNCHED
 

The who’s who in Music, Sports, Gaming, Digital and Marketing are coming to ALL THAT MATTERS 2019, Asia’s leading entertainment industry festival, at the Ritz-Carlton Millenia, Singapore this September.

ONE TICKET allows you to Access All Areas of a 5-track programme that is curated with a view to celebrating and building upon a strong and sustainable Asian music, sport and entertainment business.

VIEW THE 2019 PROGRAMME HERE

ONE TICKET to meet the BIGGEST names in the sports & entertainment industry, click below to see who’s speaking …

ONE TICKET to mingle with the companies that matter!

CLICK HERE TO SEE WHO’S COMING

And the soundtrack to the week that matters? 6 nights of LIVE MUSIC across multiple venues in the heart of sparkling Singapore. 50 live acts from 15 countries. Who will you discover in 2019?

ONE TICKET allows you to network over lunches and pool parties with old friends, new faces and brands. Want to join them?



ALL THAT MATTERS 2019.. A serious business event that is seriously worth attending and is seriously good fun.

ONE TICKET. Have you booked yours?

BOOK TODAY TO SAVE WITH EARLY BIRD RATES!

BUY YOUR TICKETS NOW or SPEAK TO OUR TEAM for great group rates.*A VIP Ticket includes access to 5 tracks of content across 3 days, F&B and invitation-only networking parties. Early Bird rate ends 16th August.

Copyright © 2019 BRANDED LTD, All rights reserved.

Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list.

 

What matters to us this week including Tencent, Rugby World Cup, Disney an…

 

View this email in your browser.



All That Matters from the week ending 9 August

The music industry stories that mattered to us this week including Tencent/Universal, SM Entertainment and Barça/Sony

Tencent buys 10% stake in Universal
In addition to an option for an extra 10%, the Chinese and French companies are also considering “areas of strategic commercial cooperation.”

And in other news…

The sports industry stories that mattered to us this week including Nike, Cricket and Rugby World Cups

Singapore as sports and entertainment destination
SportSG CEO Lim Teck Yin said: “Vision 2030 was launched with the belief that sport will have an increasingly significant role to play in nation building and Singapore’s future.”

And in other news…

The gaming industry stories that mattered to us this week including blockchain gaming, Fortnite and Discord/Samsung 

Building on Asia’s legacy of gaming innovation
Asia is the pioneer in blockchain and is in the driving seat in the new age of gaming

And in other news…

The digital industry stories that mattered to us this week including Facebook, Disney and Comviva

Facebook to test selling video subscriptions
Following an aggregation strategy, Facebook does not yet have a connected-TV device

And in other news…

The marketing industry stories that mattered to us this week including Google, Honda and cloud services 

Why gaming will be advertising’s next key channel
Stand by to learn more at ATM19 as we reveal new research

And in other news…

Buy Early Bird Tickets Now



Copyright © BRANDED LTD 2019, All rights reserved.
marketing@branded.live | allthatmatters.asia
Singapore | Hong Kong

 

Meet the players who matter in music, sports and entertainment today

 

 

View this email in your browser



NOW THAT’S WHAT WE CALL ENTERTAINMENT!
 

Who’s making it matter? Meet them in Singapore!

ALL THAT MATTERS 2019 presents the new faces and power players from over 100+ companies that matter in today’s music, sport and entertainment business.

Click to see the LATEST SPEAKER LIST!

Over 3 days at the stunning Ritz Carlton Singapore, we present 5 content tracks across multiple stages under one roof (and beside one very cool pool!) during the most exciting week of the year. Oh, and we throw in a LIVE MUSIC FESTIVAL!

THERE’S STILL TIME TO SAVE ON EARLY BIRD TICKETS!

One ticket allows you to Access All Areas of the entertainment mediaverse: Music, Sport, Gaming, Digital & Marketing.

Get on the list and get ready to rock.

ATM19. One pass… have you booked yours?



BUY YOUR TICKETS NOW or SPEAK TO OUR TEAM for great group rates.*A VIP Ticket includes access to 5 tracks of content across 3 days, F&B and invitation-only networking parties. Early Bird rate ends 15th August.

Copyright © 2019,BRANDED LTD, All rights reserved.

Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list.

 

What matters to us this week including TikTok, FIFA, Fortnite and Grab

 


 

View this email in your browser.



All That Matters from the week ending 2 August

The music industry stories that mattered to us this week including TikTok, Spotify and Gaana

TikTok, the music discovery platform for the smartphone generation 
Memes are the new pop stars. This social media success app is effectively now a label

And in other news…

The sports industry stories that mattered to us this week including NBA/Tencent, FIFA and LaLiga

Asian basketball leagues have plenty to offer brands
And this, over and above the news that NBA and Tencent have extended their relationship for 5 years

And in other news…

The gaming industry stories that mattered to us this week including Fortnite World Cup, ONE Esports and Tencent/Qualcomm

Fortnite World Cup makes teen millionaires
The $30m tournament is not only a massive success for Epic Games but shows esports’ future is already here

And in other news…

The digital industry stories that mattered to us this week including Hong Kong, Grab, TikTok and Facebook 

Making Hong Kong a digital entertainment hub
Starting with an esports venue is seen as a good way to develop the overall technology, media and telecoms industries

And in other news…

The marketing industry stories that mattered to us this week including Tesla, Amazon and the future of mobile video

China Internet Report 2019
Must-read comprehensive summary of who, what, how much and what’s coming

And in other news…

Buy Tickets



Copyright © BRANDED LTD 2019, All rights reserved.
marketing@branded.live | allthatmatters.asia
Singapore | Hong Kong

 

What matters to us this week including TikTok, F1, Tencent and DAN

 

 

View this email in your browser.



All That Matters from the week ending 26 July

The music industry stories that mattered to us this week including TikTok, Amazon, Liquid State and Vivendi

TikTok acquires Jukedeck
Jukedeck is building technology to create music using AI — including the ability to interpret video and automatically set music to it

And in other news…

The sport industry stories that mattered to us this week including HBO Max, F1 and China football

And in other news…

HBO Max to include Live element
We could see NBA, MLB and more as important drivers for the new streaming service

And in other news…

The gaming industry stories that mattered to us this week including Tencent/Pokemon, Mobile Legends, Fortnite World Cup and NetEase

Tencent to create new Pokemon game for China
Excited fans took to Weibo to express excitement and this one will be legit; there was a knockoff game recently but fans want the official version

And in other news…

The digital industry stories that mattered to us this week including Apple, Marvel and Alibaba

Apple suddenly owns 5G smartphone modems
This is huge.  The new iPhone may look lacklustre but this deal shows Apple is playing a truly smart long game

And in other news…

The marketing industry stories that mattered to us this week including DAN’s CMO Survey, Facebook, YouTube and Instagram

Most CMO’s plan to in-house digital
Check out the results of the Dentsu Aegis Network’s Global Survey of 1,000 CMOs in 10 markets

And in other news…

Buy Tickets



Copyright © BRANDED LTD 2019, All rights reserved.
marketing@branded.live | allthatmatters.asia
Singapore | Hong Kong

 

What matters to us this week including MQA, CSL, DouYu and Tencent

 

 

View this email in your browser.



All That Matters from the week ending 19 July

The music industry stories that mattered to us this week including Spotify, Sony, MQA 

Spotify launches dedicated Disney hub
More than two billion minutes of Disney songs have been streamed on Spotify this year alone, according to the company

And in other news…

The sport industry stories that mattered to us this week including CSL, WTA Finals and MMA 

Chinese football grows more popular
The CSL ranks 6th in fans (behind Europe’s top 5) and dwarves all other Asian leagues

And in other news…

The gaming industry stories that mattered to us this week including DouYu, Tencent. Kuaishou and PS5

Live streaming service DouYu raises $775M through US IPO
The company owns exclusive streaming rights to 29 major esports tournaments in China and attracts almost 160M users to its platform on a monthly basis

And in other news…

The digital industry stories that mattered to us this week including Tencent/BMW, Netflix, Apple and Instagram

Tencent teams up with BMW on self-driving cars in China
China wants 10% of all new vehicles sold by 2030 to be fully autonomous. Its market for smart and vehicles is forecast to generate 100 billion yuan ($15 billion) in revenue by next year

And in other news…

The marketing industry stories that mattered to us this week including podcasts, Lazada and Kimberly-Clark

Yes, mobile video can replace TV
“It has everything marketers want: broad reach, high-impact creative, sophisticated targeting, world-class measurement and is served primarily in mobile games, which are a brand-safe environment.”

And in other news…

Register Now



Copyright © BRANDED LTD 2019, All rights reserved.
marketing@branded.live | allthatmatters.asia
Singapore | Hong Kong

 

What matters to us this week including VidCon Asia, Alipay, Big Hit Entertainme

 

 

View this email in your browser.



All That Matters from the week ending 12 July

The digital industry stories that mattered to us this week including VidCon Asia, HBO Max and ByteDance

VidCon is coming to Asia and we’re delighted to be producing it with our friends at Viacom

And in other news…



The music industry stories that mattered to us this week including Bit Hit Entertainment, Facebook and Billie Eilish

Big news from Big Hit Entertainment
BTS mastermind and Korea’s no. 1 mobile game developer join forces to launch brand new music-streaming platform

And in other news…

The sports industry stories that mattered to us this week including Alipay, Singha and Lagardère Sports

Alipay to invest 1 billion Yuan into women’s football in China
The amount is nearly 5 times the prize money of the Women’s World Cup. It’s safe to say, the future of the women’s game has never looked brighter

And in other news…

The gaming industry stories that mattered to us this week including games investments, an esports players union and Invictus Gaming/Chevrolet

Record level of investment in games in 18 months
To put it in perspective, the $9.6 billion poured in over 1.5 years is equivalent to the amount invested over the previous 5 years

And in other news…

The marketing industry stories that mattered to us this week including Fairwood, Pepsi and Airbnb

Platforms double down to lure creators away from Google
YouTube is still the clear front runner in the space but the landscape is changing

And in other news…

Register Now



Copyright © BRANDED LTD 2019, All rights reserved.
marketing@branded.live | allthatmatters.asia
Singapore | Hong Kong