Commercial Partnership Manager
Branded creates and produces live media that matters, connecting businesses, brands, celebrities and fans through large and small scale events including the YouTube FanFest global tour, It’s A Girl Thing and the “Matters” B2B festivals covering music, sports, gaming, digital and marketing.
Specialising in the media, entertainment and sports industries in Asia Branded was founded in 2002 and has been recognised as a “Top 10 Event Marketing Agency” by Marketing Magazine and is a two-time winner of the prestigious Singapore Experience Best Trade Event of the Year award.
Branded excels in the conceptualisation, programming, organisation, and production of dynamic conferences, live music festivals, educational academies, and fan events in Asia. Branded is an independent company staffed by passionate multi-cultural, multi-lingual and multi-talented individuals with offices in Hong Kong and Singapore and affiliations reaching all corners of the world.
What they call me:
Phone switchboard, agony aunt, corporate diplomat, secretary, fixer, purse strings, backstop & sometimes COO.
What I really do:
Lead the Singapore Brandenistas, HR, Operations & Finance, our YouTube FanFest Global Partnership & try to keep Jasper in check.
Watch out for:
My close protection agent, Agatha.
Gina 'Dalai' Lama
Work closely with the talent and production teams to produce the highest quality entertainment for the world over.
Everything and anything that I can help with!
Contact me for: Production related queries
Setting corporate strategy and steering the ship.
Coordinate maternity leave.
"No one looks back on their life and remembers the nights they had plenty of sleep".
Making sure events are a commercial success
Hate something, change something, make something better
Partnership and sponsorship opportunities
Communicate, operate, facilitate!
Absolutely anything I’m asked.
“You only live once, but if you do it right, once is enough!”
Anything event related.
Liaise with strategic partners, help to organise sponsorships
Coffee, Yoga, Family Time
Anything regarding Sponsorships/ Commercial Partnerships
Production and Talent Management for Branded’s global projects.
Whatever Sammy says
Support in event production elements
The girl with crazy hair colour
I work with an awesome team to put on multiple crazy nights of new music.
The above and then some.
Anything Artist Relations / Festival Relations. Who needs coffee? I’ll buy
Marketing Matters & Sponsorship opportunities.
Ensure we deliver it & a bit for our YouTube FanFest partners and keep them coming back for more
Mastermind the execution of FanFest partnership collaborations + turn the value volume up loud
My big earring days - I mean business!
Anything other than sales.
Anything Jasper doesn’t want to do.
The longest service staff and a new mommy at Branded.
Toe-Knee (or The American).
Design Music Matters program and secure panel and keynote speakers.
“Don’t ask, don’t get.”
Program and Speakers.
Sponsorship Business Development + Brand Partnership Marketing + Activation
I bring balance in the force in Brand Relationship Marketing. Creating creative content and Brand Opportunities to Connect, Engage & Motivate
Only way to find out is to TRY before you BUY
Assist Suki (eg.record invoice or payments) and general operation