What matters to us this week including VidCon Asia, Alipay, Big Hit Entertainme

 

 

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All That Matters from the week ending 12 July

The digital industry stories that mattered to us this week including VidCon Asia, HBO Max and ByteDance

VidCon is coming to Asia and we’re delighted to be producing it with our friends at Viacom

And in other news…



The music industry stories that mattered to us this week including Bit Hit Entertainment, Facebook and Billie Eilish

Big news from Big Hit Entertainment
BTS mastermind and Korea’s no. 1 mobile game developer join forces to launch brand new music-streaming platform

And in other news…

The sports industry stories that mattered to us this week including Alipay, Singha and Lagardère Sports

Alipay to invest 1 billion Yuan into women’s football in China
The amount is nearly 5 times the prize money of the Women’s World Cup. It’s safe to say, the future of the women’s game has never looked brighter

And in other news…

The gaming industry stories that mattered to us this week including games investments, an esports players union and Invictus Gaming/Chevrolet

Record level of investment in games in 18 months
To put it in perspective, the $9.6 billion poured in over 1.5 years is equivalent to the amount invested over the previous 5 years

And in other news…

The marketing industry stories that mattered to us this week including Fairwood, Pepsi and Airbnb

Platforms double down to lure creators away from Google
YouTube is still the clear front runner in the space but the landscape is changing

And in other news…

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