What matters to us this week including Spotify, Twitch, Tencent and Nike

 

 

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All That Matters from the week ending 5 July

The music industry stories that mattered to us this week including Spotify, Troy Carter, Sony and BTS on the big screen

And in other news…

Spotify TV ad for India, “there’s a playlist for that”
Their first multilingual campaign, this strategy is vital for any brand to crack India’s diverse population

And in other news…

The sports industry stories that mattered to us this week including football to go, OTT cycling, Konami and Oppo

Amazon Prime Video’s new football series to be funded by Starbucks
This is their latest high-profile sports doc series and as it will air in more than 200 countries worldwide, it is called “This is Football”

And in other news…

The gaming industry stories that mattered to us this week including Twitch, PUBG Lite and investing in blockchain

Twitch new feature might get awkward
Gating content behind a paywall may violate some games’ terms of service

And in other news…

The digital industry stories that mattered to us this week including Tencent, Mediacorp, Jio and Disney

Tencent, paytm mull $100m investment in Indian video startup
If the deal comes off, Tencent will have a foothold in India’s rapidly expanding content-streaming market

And in other news…

The marketing industry stories that mattered to us this week including TikTok, Reebok, Nike, and AI

India’s newest marketing tool, TikTok
Of TikTok’s 700m users, 200m are in India. Its adaptability is what makes it successful but will it go the way of Vine?

And in other news…

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