What matters to us this week including Merlin, Beijing Olympics, Libra and Unilever 21 June, 2019 By admin Blog View this email in your browser. All That Matters from the week ending 21 June The music industry stories that mattered to us this week including YouTube, Tencent, Vivendi, and Merlin YouTube and Universal team up to remaster iconic music videos These videos are genuine works of art and hopefully they go back further than the 90’s. We haven’t been so excited in ages! And in other news… Tencent proposes alliance of music and film Vivendi temporarily suspends sale of UMG Merlin reveals 63% increase in revenue distributions Spotify: Facebook crypto currency will help subscription services The sports industry stories that mattered to us this week including Olympics, sports IP and Powerade When two tribes go to war Chinese dairy giants battle it out for sponsorship rights to Beijing Winter Olympics in an atypically public forum And in other news… Federations need to protect their IP on social media IOC owns copyright on your phone’s content Scudamore joins Ryder Cup commercial team Coca-Cola launches sports drink Powerade in India The gaming industry stories that mattered to us this week including Warner Bros, SHAREit and Ninja US about to overtake China to become the world’s top gaming market To be clear, Tencent still tops global ranking ahead of Sony, Microsoft, Apple and Activision Blizzard And in other news… Warner Bros gaming strategy pays off SHAREit goes beyond music and videos, eyes gaming Twitch acquires social network Bebo Ninja, most popular gamer in the world, to write a book The digital industry stories that mattered to us this week including Libra, News Corp and Snapchat Everything you need to know about Libra PayPal 2.0? Essentially if more commerce happens, more businesses sell on the platform, more ads will be placed and Facebook’s ad business increases And in other news… News Corp realigns around live content iQiyi signs content deal with Astro Snapchat original-show viewing triples in a year Brightcove study, more than 50% of people would like to pay <$4 for their service The marketing industry stories that mattered to us this week including BTS/Uniqlo, Unilever and Tesla The partnership to cause a stampede: BTS and Uniqlo Uniqlo isn’t new to collaborations but this is a first for them, and for BTS who typically wear designer brands And in other news… Unilever to develop content partnerships with entertainment world Musk connects once again with owners, video games while charging MAC and YouTube use AR for interactive ad Two thirds of APAC ad revenue from China and Japan Did we miss anything that mattered to you? Tell us here Amazing Singapore hosts All That Matters 2019, click here to see the growing list of speakers! One pass… have you booked yours? Register Now Copyright © BRANDED LTD 2019, All rights reserved. marketing@branded.live | allthatmatters.asia Singapore | Hong Kong subscribe unsubscribe update subscription
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