Here’s what matters next week at ATM18…

Here’s what matters next week at ATM18…

Music Matters is once again presented by Tencent Music Entertainment Group with the key theme of the Tencent China Music Forum discussing ‘When Not If: “China WILL be the World’s #1 Music Market”’.

WHAT ELSE MATTERS IN MUSIC?

Featuring over 100 speakers from Universal, Believe, YG, Ticketmaster, Grey, Spotify, YouTube, Sony Music, Paradigm, Billboard, Saavn, UTA, Warner Music , Amazon, Ultra Music, Viacom International Media Networks, Kobalt, Google, Disney, AEG and many more talking about:

  • International Indie into Asia
  • Ticketing in Asia
  • Connected Devices
  • Youth Markets of Asia
  • The New India Story
  • What Makes K-Pop
  • Covering Your Bases: The New Age of Entertainment Law
  • EDM in China

What’s more? Appearances by four of the world’s TOP DJs – Kaskade, Alan Walker, Seungri and CORSAK

Sports Matters programme presented by FOX Sports and ONE Championship continues to attract key stakeholders. The 2018 programme will focus on sports in China and India with some of the biggest players.

WHAT ELSE MATTERS IN SPORT?

Featuring Unilever, NBA, DDMC Fortis, Reliance Sports, ONE Championship, FOX Sports, China Sports Media, Suning Sports Group, Perform/Opta, Twitter, Formula 1, Facebook, IMG, LaLiga, Tata, beIN, Sina Sports, Standard Chartered Bank, DAZN, ESPN, STB, ASTRO and many more talking about:

  • From Over The Top to the Back of the Net
  • Future-proofing Sports Sponsorship
  • Beyond Broadcasting: How a Digital World is Transforming Sports IPs
  • New Kids on the Block
  • Insights as a Service: The Future of Live Sports Data
  • Shaping Sports Content for the Next Gen Fan
  • Football Matters
  • Mass Participation

Gaming Matters is back in 2018 to discuss the projections that the next few years will see even more impressive growth for the game industry. This year Gaming Matters brings CEOs of regional and global Gaming and eSports organisations to talk about the growth and opportunities in the industry as well as some of the issues facing it.

WHAT ELSE MATTERS IN GAMING?

Featuring Alisports, PUBG Corporation, Twitch, ESL / Turtle Entertainment, Google, Mighty Bear (Games), SCOGA, Ubisoft, Go Game, AirAsia, Bandai Namco, Riot Games, FaZe Clan, Roar Esports, Singtel, Douyu TV and many more talking about:

  • What is the future of Gaming?
  • Finding today’s gaming audience: Streaming and Live Community Engagement’s Global Takeover
  • Building a Global and Open Ecosystem for Esports
  • From Ecommerce to Esports
  • Solving the Trillion Dollar Question: Monetisation!

Digital Matters presented by Viacom International Media Networks returns to the programme in 2018 with a focus on commerce and technology! The programme will have both global and local appeal and feature all the big players in digital entertainment.

WHAT ELSE MATTERS IN DIGITAL?

Featuring: YouTube, Facebook, Twitter, Netflix  Globe Telecom, VICE, Go-Jek. Mediacorp, Unilever, Telkom, Microsoft, Alibaba, FOX and many more talking about:

  • Video Streaming: The Challenges of Content, Costs and Conversion
  • Start Me Up – Powering the Asian Start-up Ecosystem
  • The Rise of Machines: AI, the New Industrial Revolution
  • The Crowd in the Cloud
  • The Business of Fandom. Empowering Communities through Original Content
  • Voice “Beyond the Screen”’

Both the World Federation of Advertisers and Ogilvy have co-curated another installment of Marketing Matters in 2018.

WHAT ELSE MATTERS IN DIGITAL?

Featuring The Coca-Cola Company, Philips, Lufthansa, Cathay Pacific Airways, Pernod Ricard, Ogilvy, Standard Chartered, Unruly, Ferrero and Unilever (and more) the themes for the CMO’s to discuss this year are:

  • Impact and opportunities that increased regulation presents for brands and what this means for personalisation at scale
  • How can brands chart a course to stay relevant and top of mind for the next gen fan
  • Making brands more distinctive through immersive experiences
  • The future – as described by GenZ Screenagers
  • The role of culture in successful marketing campaigns across Asia Pacific

All That Matters is a celebration of the entertainment industry. From 7-12 September at the Ritz-Carlton Millenia Singapore, why would you be anywhere else?

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